Journal of Global Fashion Marketing

Taylor & Francis

AJG 1ABDC B

Recent paperssorted by most recent

Paper	Year	Citations
Designing the future of retail: Zara’s architectural journey from mainstream to phygital luxury experience Silvia Pérez-Bou & Valentina Bauzá	2026	0 citations
Shaping the beauty archetype in womenswear: Perceptions of fashion marketers Danielle Sponder Testa & Lena Cavusoglu	2026	0 citations
Luxury experience touchpoints of the “one percent of the one percent” customers Mona Mrad	2026	0 citations
Playfulness as a key driver of behavioral intention in fashion mobile commerce Eduardo Henrique de Borba & Rafael TEZZA	2026	0 citations
Pro-environmental self-identity effects on the prestige value of sustainable luxury goods Jaehun Kim et al.	2026	0 citations
Understanding behavioral intentions toward AI-generated safety clothing: The role of safety concern, perceived safety clothing attributes and color Qi Jiang et al.	2026	0 citations
The consumer socialization process: How social media affects youth luxury consumption Juha Park & Jaehoon Chun	2025	9 citations
Consumption of digital virtual fashion goods in metaverse Sung Hun Bae et al.	2025	5 citations
Analysing the effectiveness of chatbots as recommendation systems in fashion online retail: A Brazil and United Kingdom cross-cultural comparison A. R. D. B. Landim et al.	2025	4 citations
Consumer’s contradictory needs: Functionality and sustainability on purchase intentions for sportswear Juyoung Lee et al.	2025	4 citations
Avoidance of AI-empowered digital service assistants in fashion shopping: The negative side of personalized recommendation of chatbots Namhee Yoon et al.	2025	4 citations
Creating cool: The crafting, development, and management of cool brands Geraldo Matos et al.	2025	3 citations
Virtual influencer in Fantasyland or everyday life? A serial mediation model of influencer type, source credibility, fanship, and brand attachment Woojin Choi et al.	2025	3 citations
Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility Mudita Sinha & Mallika Srivastava	2025	3 citations
Exploring the dynamics of livestream shopping: The role of IT affordances, co-experience, and Wanghong responsiveness in shaping consumer purchase intentions Yu Sun et al.	2025	2 citations
Mainstream consumer attraction to ethnic-inspired apparel: Exploring the role of ethnic-embeddedness and regulatory focus Jonghan Hyun	2025	0 citations
Click to chic: Decoding the impact of fashion product page design on online purchase intention Patricia SanMiguel et al.	2025	0 citations
Brand-sponsored Instagram posts increasing message credibility and positive consumer responses Kiseol Yang et al.	2025	0 citations
Do AI-generated fashion ads work as effectively as real fashion ads? An eye-tracking comparison of consumers’ visual attention Emily R. Kiper & Yuli Liang	2025	0 citations
Financial well-being, voluntary simplicity, and ethical fashion consumption Elif Güner et al.	2025	0 citations

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