arbiter
JournalsAccount

Consumption of digital virtual fashion goods in metaverse

Sung Hun Bae et al.

Journal of Global Fashion Marketing2025https://doi.org/10.1080/20932685.2025.2451844article
AJG 1ABDC B
Weight
0.48

Abstract

In the rapidly expanding metaverse, digital virtual fashion goods have become integral to user engagement and avatar personalization. Despite their growing prominence, research on consumer behavior toward these goods remains limited and fragmented. This study aims to consolidate existing literature on digital virtual fashion goods from a consumer perspective and identify gaps for future investigation. Employing a systematic literature review (SLR) and utilizing the TCCM (Theory, Context, Characteristics, Methodology) framework, we analyzed 40 publications from the past decade, including peer-reviewed articles, dissertations, and conference papers. The study reveals a need for integrating multiple theoretical perspectives, exploring diverse metaverse platforms, and adopting advanced methodological approaches such as mixed-methods and longitudinal studies. We propose future research directions aimed at deepening the understanding of consumer behavior in virtual environments, thereby enhancing the theoretical foundation and practical applications of digital virtual fashion goods in the metaverse.

5 citations

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1080/20932685.2025.2451844

Or copy a formatted citation

@article{sung2025,
  title        = {{Consumption of digital virtual fashion goods in metaverse}},
  author       = {Sung Hun Bae et al.},
  journal      = {Journal of Global Fashion Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/20932685.2025.2451844},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Consumption of digital virtual fashion goods in metaverse

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.48

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.41 × 0.4 = 0.16
M · momentum0.63 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.