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Recherche et Applications en Marketing

SAGE

Marketing
AJG 1
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Promotional call-to-actions in emails for access-based “moments of luxury”: Evidence from a large-scale randomized field experiment
Yashar Bashirzadeh et al.
20260 citations
Space oddity: How context matters in waste-sorting behavior
Béatrice Parguel et al.
20260 citations
The process of online purchase intention in the era of live streaming commerce: Central role of flow experience
Basma Taïeb & Jean‐Éric Pelet
20260 citations
The turn to historical approaches in marketing research
Damien Chaney & Géraldine Michel
20260 citations
Marketing in the post-truth era: From the consumption of false beliefs to regulatory action – The case of fantastic archaeology
Philippe Robert-Demontrond
20260 citations
Individual water consumption: Systematic literature review and research agenda
Fabien Rogeon et al.
20260 citations
Reflections on the social imaginary and technologies of the body
Søren Askegaard et al.
20252 citations
Comparing apples to oranges: Consumer ambivalence regarding an eco-innovation – laser marking of organic fruits
Jean Pfiffelmann et al.
20251 citations
Redefining an appropriate proximity between patients and health professionals in the context of teleconsultation: An analysis through the feeling of care
Amélie Loriot et al.
20251 citations
Bioethics and inclusion: The role of regulatory changes in the affect-based legitimation of stigmatized consumers
Laetitia Mimoun
20251 citations
Strong social ties and team familiarity: Toward a new understanding of purchase behavior among MOBA players
Hélène Yildiz et al.
20251 citations
Quantifying relationships between ordinal categorical variables: Application to metrics tracked by satisfaction barometers
Alain Bultez et al.
20251 citations
Consumption and reality testing: How do individuals justify the limits to their consumption efforts in the face of climate change?
Clément Dubreuil & Stéphane Borraz
20251 citations
“I gave in and I’m not proud . . . ”: When responsible consumers transgress their personal norms
Fabien Rogeon et al.
20250 citations
“Robot, don’t approach me!” When a robot emulates a salesperson approaching in-store: Impact on perceived intrusiveness and behavioral expectations
Xingming Yang et al.
20250 citations
Navigating by sight: Rethinking the role of spaces in the management of stigmatized consumption practices – The case of men wearing skirts
Coralie Lallemand et al.
20250 citations
The revolution is here: Thinking through health technology capabilization
Jennifer Takhar et al.
20250 citations
Collaborative consumption: Forms of sociability grounded in intra-individual compromises between “worlds”
Emmanuelle Boch et al.
20250 citations
Toward a better understanding of the embodied experience of disability: A qualitative investigation of consumers with olfactory impairments
Anthony Beudaert
20250 citations
“Digital? There are some good things and some less so . . .”: Understanding the ambivalent attitude of local food shoppers toward digitalized short food supply chains before and during the March 2020 lockdown
Fabien Rogeon
20250 citations

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