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International Journal of Pharmaceutical and Healthcare Marketing

Emerald

Marketing
AJG 1ABDC C
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Does value co-creation enhance customer well-being? Insights from health-care service delivery
Kofi Osei-Frimpong
20261 citations
Epistemic ethicality and agentic artificial intelligence: exploring cognitive affective ontologies of trust and engagement in omnichannel healthcare ecosystems
Arjun J. Nair & Satish Rao A.B.
20260 citations
LGBTQ-inclusive hospital advertising and purchase intention
Ilgım Dara Benoit & Jeffrey R. Foreman
20260 citations
Marketing digital technology adoption in rural district health directorates in Ghana: insights from the Lambussie polyclinic
Théophile Bindeouè Nassè et al.
20260 citations
Determinants of consumer confidence in generic drugs: the case of the Rabat-Sale-Kenitra region
Sara Boudina
20260 citations
The influence of professional competence, emotional intelligence, productivity and engagement on job satisfaction in a health-care setting
Gabriele Spader et al.
20260 citations
Who sounds legit? Perceived credibility of expert, non-expert and patient health influencers: an Instagram-based netnographic analysis
Oula Bayarassou & Valentine Zhu
20260 citations
Consumer consumption behavior of health supplements: a review and research agenda
Mesay Moges Menebo
20260 citations
Financial flexibility, working capital efficiency and profitability in the Indian pharmaceutical sector: evidence from panel data (2016–2025)
Vijay Agrawal
20260 citations
Evaluating pharmaceutical supply chain management research using bibliometric and content analysis
Vikrant Giri et al.
20260 citations
A double-edged sword for addiction issues: Bullwhip effect of pharmaceutical supply chain: an exploratory study
Tohid Nazari et al.
20260 citations
Unveiling the aftermath of choice: exploring health insurance buyer’s regret using mixed method approach
Neha Kumari et al.
20260 citations
The beauty economy: mediating role of brand love in Indonesia’s skincare market
Muhammad Nur Alam Muhajir et al.
20260 citations
Boosting patient satisfaction in cross-border reproductive care through hospitality and communication
Gerasimos Panas et al.
20260 citations
An intelligent decision-making system integrating fuzzy logic and machine learning for pharmaceutical closed-loop supply chain and production planning in an uncertain environment
Mamta Keswani
20260 citations
Vietnamese Generation Z’s behavioral intention to use active noise cancelling headphones: integration of technology acceptance model and protection motivation theory
Van Khoi Ma et al.
20260 citations
Exploring consumer responses to short-form video marketing in the medical aesthetics sector
Chiao-Chen Chang
20260 citations
Building engagement and trust on Instagram: a netnographic case study of a doctor’s communication strategies
Walter Macêdo de Assis et al.
20260 citations
Health tourism in the era of COVID-19: a bibliometric analysis
Darshana Girish Kulkarni et al.
20259 citations
The moderating role of perceived trust in predicting the adoption intention of consumers toward online pharmacies using the application of UTAUT model
Sanjeev Saraswat & Pankaj Kumar Singh
20256 citations

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