arbiter
JournalsPricingAccount

Marketing digital technology adoption in rural district health directorates in Ghana: insights from the Lambussie polyclinic

Théophile Bindeouè Nassè et al.

International Journal of Pharmaceutical and Healthcare Marketing2026https://doi.org/10.1108/ijphm-09-2025-0199article
AJG 1ABDC C
Weight
0.50

What the paper says

Purpose This study aims to examine the effect of digital technology adoption on procurement practices in a rural health-care setting in Ghana. It explores the extent to which digital tools can enhance traditional procurement systems and improve service delivery in resource-limited environments. Design/methodology/approach The research adopts a quantitative approach, guided by the resource-based theory (RBT). Data was collected through structured questionnaires administered to procurement and administrative staff at the Lambussie Polyclinic. Findings The study reveals that digital technology adoption has a significant effect on supplier selection with β = 0.712, T = 13.910 and p = 0.000. In addition, it is found that digital technology adoption has a significant effect on risk management with β = 0.623, T = 10.556 and p = 0.000. Finally, it is found that digital technology adoption has a significant effect on inventory management with β = 0.568, T = 8.675 and p = 0.000. Practical implications The findings support the need for investing in digital procurement infrastructure in underserved areas. This includes extending national e-procurement platforms to rural facilities, training staff and ensuring basic infrastructure like internet connectivity and stable power supply. Originality/value This study contributes to the limited literature on digital procurement in rural Sub-Saharan Africa, offering context-specific evidence from Ghana on how digital tools can improve procurement governance and health system performance.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1108/ijphm-09-2025-0199

Or copy a formatted citation

@article{théophile2026,
  title        = {{Marketing digital technology adoption in rural district health directorates in Ghana: insights from the Lambussie polyclinic}},
  author       = {Théophile Bindeouè Nassè et al.},
  journal      = {International Journal of Pharmaceutical and Healthcare Marketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1108/ijphm-09-2025-0199},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Marketing digital technology adoption in rural district health directorates in Ghana: insights from the Lambussie polyclinic

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.