Journal of Medical Marketing

Sage Publications

ABDC C

Recent paperssorted by most recent

Paper	Year	Citations
A real-world perspective: Building and executing an integrated customer engagement roadmap that bridges the gaps in traditional medical device development processes Seth J. Goldenberg & Jeff Gravagna	2018	9 citations
Frugal innovation in medical devices: Key to growth in emerging economies Servjaeta Verma	2018	7 citations
The medical device industry in Ireland: Creating an environment for innovation (when academia, government, and industry collaborate): Laurie Kuuskvere & Anthony DelConte	2018	2 citations
Introduction to the special edition of the Journal of Medical Marketing Device issue Anthony DelConte	2018	0 citations
Group Health Affairs in the biomedical technology industry. Part I: The chief health officer and thought leadership: Eric Silfen & Kevin Appareti	2018	0 citations
A survey of medical scientific liaisons in the pharmaceutical industry in Spain A. García-López-Chicharro et al.	2017	7 citations
Promoting a culture of collaboration between point-of-care clinicians and industry partners Barbara J Nicholas	2017	1 citations
Inquiries to spark further research Peter Dumovic & William Trombetta	2017	0 citations
ResearchWatch Peter Dumovic & William Trombetta	2017	0 citations
An empirical analysis of the public’s attitudes toward advertising chiropractic services: A comparative cross-sectional study H. Ronald Moser & Gordon L. Freeman	2017	0 citations
Direct-to-consumer advertising and the role of hope Marjorie Delbaere & Erin Willis	2015	17 citations
Motivations for participating in clinical trials and health-related product testing Arminda Paço et al.	2015	8 citations
Revisiting the clinical evidence and economics of dexmedetomidine use Long Chiau Ming et al.	2015	2 citations
The impact of public relations on the pharmaceutical industry: A case study of living like you campaign Virginia Hasenmeyer & Martina Topić	2015	1 citations
Investment guidance for the Chinese medical device market Weifan Zhang et al.	2015	1 citations
An incongruent picture of direct-to-consumer advertising of genetic tests: Qualitative framing analysis on newspapers and 23andMe’s press releases Jing Wen	2015	1 citations
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance George A. Chressanthis et al.	2015	0 citations
Erratum Unknown	2015	0 citations
New leadership Peter Dumovic & William Trombetta	2015	0 citations
A potpourri Peter Dumovic & William Trombetta	2015	0 citations

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