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An incongruent picture of direct-to-consumer advertising of genetic tests: Qualitative framing analysis on newspapers and 23andMe’s press releases

Jing Wen

Journal of Medical Marketing2015https://doi.org/10.1177/1745790416688428article
ABDC C
Weight
0.26

What the paper says

Drawing upon framing theory, this exploratory study suggested that conservative newspaper (the Wall Street Journal) regarded direct-to-consumer advertising of genetic tests as a regulation issue whereas liberal newspaper (the New York Times) as a science issue. The company, 23andMe, communicated the topic with the purpose of reputation building. This research informs genetic testing scientists and professionals about how media and company may influence consumers’ perceptions, and allow them to strategize how to shape future communication.

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https://doi.org/https://doi.org/10.1177/1745790416688428

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@article{jing2015,
  title        = {{An incongruent picture of direct-to-consumer advertising of genetic tests: Qualitative framing analysis on newspapers and 23andMe’s press releases}},
  author       = {Jing Wen},
  journal      = {Journal of Medical Marketing},
  year         = {2015},
  doi          = {https://doi.org/https://doi.org/10.1177/1745790416688428},
}

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An incongruent picture of direct-to-consumer advertising of genetic tests: Qualitative framing analysis on newspapers and 23andMe’s press releases

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Evidence weight

0.26

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.