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An empirical analysis of the public’s attitudes toward advertising chiropractic services: A comparative cross-sectional study

H. Ronald Moser & Gordon L. Freeman

Journal of Medical Marketing2017https://doi.org/10.1177/1745790417729313article
ABDC C
Weight
0.26

What the paper says

The purpose of this study is to investigate current attitudes and opinions about chiropractors’ advertising and to compare them to the attitudes expressed eight years ago. This study was designed to determine (a) consumers’ attitudes toward advertising by chiropractors, (b) which media consumers feel are appropriate for chiropractors’ advertising, (c) whether consumers are seeing chiropractors’ advertising, and (d) if so, through which media. It replicates a survey conducted in 2008 and uses a very similar questionnaire and the same general population to compare responses longitudinally. Both the 2008 and 2016 respondents agreed that the public would be provided useful information through advertising by chiropractors, and both groups also believed it is proper for chiropractors to advertise. The study seems to confirm the belief of many marketing professionals that advertising and marketing clearly have a place in the future of health-care services.

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https://doi.org/https://doi.org/10.1177/1745790417729313

Or copy a formatted citation

@article{h.2017,
  title        = {{An empirical analysis of the public’s attitudes toward advertising chiropractic services: A comparative cross-sectional study}},
  author       = {H. Ronald Moser & Gordon L. Freeman},
  journal      = {Journal of Medical Marketing},
  year         = {2017},
  doi          = {https://doi.org/https://doi.org/10.1177/1745790417729313},
}

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An empirical analysis of the public’s attitudes toward advertising chiropractic services: A comparative cross-sectional study

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Evidence weight

0.26

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.