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Journal of Political Marketing

Taylor & Francis Online

ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Executing a Personal PoliticalBranding Campaign from Within Government: The Case of the UK Finance Minister Rishi Sunak and Social Media (2020–2022)
Ruth Garland
20260 citations
Branding the Vote: The Strategic Role of Candidate Image in Political Marketing on Social Media
Massoud Moslehpour et al.
20260 citations
Vice-Presidential Candidate Characteristics and Selection: Does Candidate Brand Awareness Matter?
Bernard Tutu-Boahene
20260 citations
Developing a Model of Joyful Political Campaign: Integrating Social Marketing Paradigm into Political Marketing
Hendy Mustiko Aji & Hanifa Nur Fadhilla
20260 citations
Engaging Voters Via Celebrity Politician Strategy: A Multi-Group Analysis
Maya A. BouNassif
20260 citations
Economic Factors Influencing Political Advertising in Colombian Cities
Mario Alberto de la Puente Pacheco et al.
20254 citations
Determinant Factors of Resilient Voter Towards Deviant Information: The Empirical Study of Politician Branding in Indonesia Elections
Dyah Kartika Rini et al.
20252 citations
The Impact That Political Social Media Marketing Causes on Young Portuguese Voters: A Quantitative Study About Voting Intentions
Francisca Gonçalves Azevedo & Miriam Salomão
20250 citations
Exploring the Dynamics of Digital and Social Media Marketing by Political Parties: Organic Posts vs. Paid Advertising on Meta Platforms
Vagia Mochla et al.
20250 citations
Safety in Numbers? Why Indians at the Bottom of the Pyramid Herd Their Votes and The Policy Implications
Srabanti Mukherjee et al.
20250 citations
From Posts to Polls: Assessing Social Media’s Power in Electoral Marketing
Faizatul Hiqmah et al.
20250 citations
Knowledge Structure of Political Marketing: A Bibliometric Analysis
Agung Maulana et al.
20250 citations
Understanding Loyalty in a Political Marketing Context: What Makes Voters Loyal to a Political Party?
Peter Schofield & Peter Reeves
20250 citations
Party Resources and Facebook Advertising Ahead of the Italian 2022 General Elections
Daniela R. Piccio & Antonella Seddone
20250 citations
Voters’ Perceptions of and Preferences for Political Party Brands: Evidence from South Africa
Tinashe Chuchu et al.
20250 citations
Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North
Nicholas Burton & Michael L. Naraine
20250 citations
Human Branding in Political Marketing: A Systematic Literature Review and Agenda for Future Research
Vitor Reis Soares et al.
20250 citations
Guest Editorial: The New Managing Editor for Asia
Bruce I. Newman
20250 citations
Political Evaluations and Spousal Responses to Candidate Infidelity: Should I Stay or Should I Go?
Jason Gainous et al.
20250 citations
Socioeconomic Stratification and Political Marketing Micro-Targeting Effectiveness: Evidence from Venezuelan Municipal Elections
Mario Alberto de la Puente Pacheco et al.
20250 citations

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