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Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North

Nicholas Burton & Michael L. Naraine

Journal of Political Marketing2025https://doi.org/10.1080/15377857.2025.2596595article
ABDC B
Weight
0.50

Abstract

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https://doi.org/https://doi.org/10.1080/15377857.2025.2596595

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@article{nicholas2025,
  title        = {{Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North}},
  author       = {Nicholas Burton & Michael L. Naraine},
  journal      = {Journal of Political Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/15377857.2025.2596595},
}

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Examining TikTok’s Sport Sponsorship Strategy: Content Creation and Amplification in the Global North

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.