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The Impact That Political Social Media Marketing Causes on Young Portuguese Voters: A Quantitative Study About Voting Intentions

Francisca Gonçalves Azevedo & Miriam Salomão

Journal of Political Marketing2025https://doi.org/10.1080/15377857.2025.2596597article
ABDC B
Weight
0.50

Abstract

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https://doi.org/https://doi.org/10.1080/15377857.2025.2596597

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@article{francisca2025,
  title        = {{The Impact That Political Social Media Marketing Causes on Young Portuguese Voters: A Quantitative Study About Voting Intentions}},
  author       = {Francisca Gonçalves Azevedo & Miriam Salomão},
  journal      = {Journal of Political Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/15377857.2025.2596597},
}

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The Impact That Political Social Media Marketing Causes on Young Portuguese Voters: A Quantitative Study About Voting Intentions

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.