Journal of Interactive Advertising

Taylor & Francis

AJG 1ABDC B

Recent paperssorted by most recent

Paper	Year	Citations
Persuasive Power of Emotive AI: A Moderated–Mediation Model of Consumer Well-Being via Enjoyment and Autonomy Hrithvik Bhardwaj & Dheeraj Sharma	2026	0 citations
Effects of Immersive Experience in the Branded Metaverse Fuyuan Shen et al.	2026	0 citations
What Makes Lil Miquela and Lu Do Magalu Viral? Anthropomorphism of Virtual Influencers on Social Media Zhan Wang & Wootae Chun	2026	0 citations
Three Roles of Antecedents of Ad Avoidance in Digital Media: A Constructive Choice Approach Ryosuke Takeuchi	2026	0 citations
Driving Consumer Engagement on Social Media: An Examination of Firm-Generated Content Types and Their Moderating Factors Lei Liu et al.	2026	0 citations
Brand Activism in Digital and Interactive Media: Insights and Future Directions Kacy Kim & Hye Jin Yoon	2026	0 citations
“Don’t Buy It!” Influencers’ Negative Product Reviews and Their Effects on Young Adults Darian Harff & Doan Phuong Nhi Le	2026	0 citations
Digital Brand Activism and Collective Action: Mapping Challenges and Strategies K. Praveen Kumar et al.	2025	8 citations
Green Advertising on Instagram Versus TikTok: Construal Level Moderates Processing Fluency and Environmental Commitment Matthew Pittman & Q. Li	2025	7 citations
The Impact of Privacy Intrusiveness on Individuals’ Responses and Engagement Toward Personalization in Online Interactive Advertising Yasser Alhelaly et al.	2025	6 citations
A Comparative Analysis of Real-Life Social Media Reactions to CSR Endorsements by Humanlike vs. Cartoonlike Virtual Influencers via Text Mining Jeongwon Yang et al.	2025	4 citations
Decoding the Trust Matrix: Unraveling Key Predictors of Consumer Trust in AI-Generated Personalized Advertising Yang Feng & Julia Kim	2025	4 citations
Leveraging Political Ideology and Brand Type: Assessing Consumer Engagement with DEI Initiatives on Social Media with Deep Learning Lingshu Hu et al.	2025	4 citations
The AI Genie in the Bottle: Charting AI Evolution and Aversion in Advertising Yang Feng	2025	3 citations
Advertising in the Age of Agentic AI: Call for Research Jooyoung Kim	2025	3 citations
Diversity in Interactive Advertising Martin Eisend	2025	2 citations
Capturing Attention: Understanding the Dynamics of Interactive Advertising to Engage Generation Alpha Liselot Hudders	2025	2 citations
Exploring the Productivity of Generative AI-Powered Ad Campaigns: A Consumer Response Perspective Jing Yang	2025	2 citations
Disclaimer! This Content Is AI-Generated: How AI-Disclosures Influence Trust in Advertisements and Organizations Britta Koning & Hilde Voorveld	2025	2 citations
The Effects of Social Interaction and Brand Engagement in Metaverse Brand Stores on Consumer Enjoyment, Satisfaction, and Purchase Intentions H. K. Jang & Yeonsoo Kim	2025	1 citations

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