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Green Advertising on Instagram Versus TikTok: Construal Level Moderates Processing Fluency and Environmental Commitment

Matthew Pittman & Q. Li

Journal of Interactive Advertising2025https://doi.org/10.1080/15252019.2025.2475792article
AJG 1ABDC B
Weight
0.52

Abstract

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7 citations

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https://doi.org/https://doi.org/10.1080/15252019.2025.2475792

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@article{matthew2025,
  title        = {{Green Advertising on Instagram Versus TikTok: Construal Level Moderates Processing Fluency and Environmental Commitment}},
  author       = {Matthew Pittman & Q. Li},
  journal      = {Journal of Interactive Advertising},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/15252019.2025.2475792},
}

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Green Advertising on Instagram Versus TikTok: Construal Level Moderates Processing Fluency and Environmental Commitment

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Evidence weight

0.52

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.47 × 0.4 = 0.19
M · momentum0.68 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.