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The Impact of Privacy Intrusiveness on Individuals’ Responses and Engagement Toward Personalization in Online Interactive Advertising

Yasser Alhelaly et al.

Journal of Interactive Advertising2025https://doi.org/10.1080/15252019.2024.2440318article
AJG 1ABDC B
Weight
0.50

Abstract

Al Helaly, Y., Dhillon, G., & Oliveira, T. (2025). The Impact of Privacy Intrusiveness on Individuals’ Responses and Engagement Toward Personalization in Online Interactive Advertising. Journal of Interactive Advertising, 25(1), 38-60. https://doi.org/10.1080/15252019.2024.2440318 --- %ABS1% --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project — UIDB/04152/2020 — Centro de Investigação em Gestão de Informação (MagIC)/(NOVA IMS) (https://doi.org/10.54499/UIDB/04152/2020).

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https://doi.org/https://doi.org/10.1080/15252019.2024.2440318

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@article{yasser2025,
  title        = {{The Impact of Privacy Intrusiveness on Individuals’ Responses and Engagement Toward Personalization in Online Interactive Advertising}},
  author       = {Yasser Alhelaly et al.},
  journal      = {Journal of Interactive Advertising},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/15252019.2024.2440318},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.44 × 0.4 = 0.18
M · momentum0.65 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.