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Marketing Theory

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AJG 3ABDC A
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Atmospheres of silence
Adriana Guedes Arcuri et al.
20262 citations
Disabling atmospheres: How consumers with disabilities experience affects of abnormalcy and ableism in the marketplace
Killian O’Leary & Leighanne Higgins
20261 citations
Digitalisation of qualitative marketing and consumer research
Janice Denegri-Knott
20260 citations
Decolonizing consumer research: Re-thinking qualitative research methods with African immigrants
Juliet John Inyang & Stephen A. Smith
20260 citations
Makeshifting matters: How consumer informal production reconfigures consumption practice
Marcia Christina Ferreira et al.
20260 citations
Examining Black female narratives in Nollywood films: A feminist standpoint and subjective personal introspection approach to marketing representation
Temitope Sarah Bodunrin
20260 citations
A quarter century on: Reflecting on brand communities through the lens of M arketing T heory —The journal
Bernard Cova et al.
20260 citations
Consumer research comics: Multi-representational knowledge and regenerative translations of consumer behaviour
Stephen R. O’Sullivan
20260 citations
Advancing conceptual clarity in marketing science: Delineating process and systems perspectives on value co-creation
Hannu Makkonen et al.
20260 citations
Enchanting our lives: Fantasy story worlds and imagined atmospheres
Anuja Pradhan & Scott C. Jones
20260 citations
AI transforming B2C relationships and relational exchange theory
Aswo Safari
20260 citations
Marketing theory and critique
James Fitchett
20260 citations
Constructivist market studies: A short biography
Luís Araújo
20260 citations
Enhancing inclusion through a service infrastructure of kindness
Kathy Hamilton et al.
20260 citations
Absence and visioning in market shaping
Linda D. Peters et al.
20260 citations
Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency
Leïla Elgaaïed‐Gambier et al.
20258 citations
Envisioning post-growth marketing: A dystopian-optimist’s guide
Jon Bertilsson & Carys Egan–Wyer
20257 citations
The gendered marketing of children’s toys: An integrative review and de-gendering agenda
Sadaf Sagheer et al.
20256 citations
Positive luxury: A consumer-centric approach to bridging luxury and sustainability
Wided Batat et al.
20255 citations
Convivial circularities for degrowth: The case of upcycling
Handan Vicdan et al.
20255 citations

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