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Marketing Theory

SAGE

Marketing
AJG 3ABDC A
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Atmospheres of silence
Adriana Guedes Arcuri et al.
20262 citations
Disabling atmospheres: How consumers with disabilities experience affects of abnormalcy and ableism in the marketplace
Killian O’Leary & Leighanne Higgins
20261 citations
Enhancing inclusion through a service infrastructure of kindness
Kathy Hamilton et al.
20260 citations
Decolonizing consumer research: Re-thinking qualitative research methods with African immigrants
Juliet John Inyang & Stephen A. Smith
20260 citations
Examining Black female narratives in Nollywood films: A feminist standpoint and subjective personal introspection approach to marketing representation
Temitope Sarah Bodunrin
20260 citations
Absence and visioning in market shaping
Linda D. Peters et al.
20260 citations
Enchanting our lives: Fantasy story worlds and imagined atmospheres
Anuja Pradhan & Scott C. Jones
20260 citations
Digitalisation of qualitative marketing and consumer research
Janice Denegri-Knott
20260 citations
Makeshifting matters: How consumer informal production reconfigures consumption practice
Marcia Christina Ferreira et al.
20260 citations
Consumer research comics: Multi-representational knowledge and regenerative translations of consumer behaviour
Stephen R. O’Sullivan
20260 citations
Marketing theory and critique
James Fitchett
20260 citations
Constructivist market studies: A short biography
Luís Araújo
20260 citations
Advancing conceptual clarity in marketing science: Delineating process and systems perspectives on value co-creation
Hannu Makkonen et al.
20260 citations
A quarter century on: Reflecting on brand communities through the lens of M arketing T heory —The journal
Bernard Cova et al.
20260 citations
AI transforming B2C relationships and relational exchange theory
Aswo Safari
20260 citations
Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency
Leïla Elgaaïed‐Gambier et al.
20258 citations
Envisioning post-growth marketing: A dystopian-optimist’s guide
Jon Bertilsson & Carys Egan–Wyer
20257 citations
The gendered marketing of children’s toys: An integrative review and de-gendering agenda
Sadaf Sagheer et al.
20256 citations
Positive luxury: A consumer-centric approach to bridging luxury and sustainability
Wided Batat et al.
20255 citations
Convivial circularities for degrowth: The case of upcycling
Handan Vicdan et al.
20255 citations

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