Academy of Marketing Studies Journal

Allied Business Academies

ABDC B

Recent paperssorted by most recent

Paper	Year	Citations
A Study of Barriers and benefits of Artificial Intelligence Adoption In Small and Medium Enterprise Kuldeep Bhalerao et al.	2022	42 citations
The Mediating Impact of Brand Love and Brand Image between Brand Experience and Brand Loyalty: An Analysis of Car Brands Andreas Aldogan Eklund	2022	13 citations
Goal-Setting Theory and Gamification In Mobile Fitness App Engagement: A Pilot Study Pg Mohd Auza’e Pg Arshad et al.	2022	2 citations
Impact of Exchange Rate and Inflation Rate on Stock Market Return Volatility In India Nenavath Sreenu et al.	2022	2 citations
Understanding Customer Loyalty In The Online-To-Offline (O2O) Model by Measuring Emotion and Cognition In The Indian Context Kanwal Kapil	2022	2 citations
Sustainability For Businesses: Marketing and Finance Persepective Aruna Dev Rroy et al.	2022	2 citations
Students Perceived Online Learning Quality and Intention To Accept Online Learning Model In Ghana: The Flow Experience Solomon Abekah Keelson et al.	2022	1 citations
The Role of Employee Recruitment and Selection on the Organizational Performance (Acase Mizan Aman Town) Alemayehu Bakalo	2022	1 citations
Information Technology: A Tool To Drive Customer Experience Sumant Kumar Tewari	2022	0 citations
Empirical Testing of Capital Asset Pricing Model on Top 10 Companies Listed In Nse India Palak Talwar & Gopinathan	2022	0 citations
Impact of Customers Opinion about Social Media Advertisement on Buying Behaviour Model Based Approach R. Arun Prasath et al.	2022	0 citations
Impact of Brand Parity on Brand-Related Factors Customer Satisfaction Repurchase Intention Continuum: An Empirical Study on Brands of Deodrants Deepak Babu & George A.P	2022	0 citations
Mint Next Emerging Market Ratna Vadra	2022	0 citations
Covid-19: Marketing Strategies and Innovation In Retail Eduardo Rocha de Oliveira et al.	2022	0 citations
Difficulties faced by Rural Consumers Post Covid19 and Digital Solutions for them Suhail Gupta & Syeda Shazia Bukhari	2022	0 citations
Educational Service Quality: Private and Public School Comparison In the Tamale Metropolise Ibn Kailan Abdul-Hamid et al.	2022	0 citations
To Be Digital or Not To Be Florie Mazzorana	2022	0 citations
Foreign Direct Investment (Fdi) In India and Its Impact on Economic Development an Empirical Assessment Sameer Shekhar et al.	2022	0 citations
A Study on Bankers Perception towards Export Finance on Leather Industry Provided by Selected Commercial Banks In Vellore District Jayanthi & Muthumeenakshi	2022	0 citations
The Impact of Online Offers Wooing Young Customers Shino P. Jose et al.	2022	0 citations

Search evidence from this journal →

Start a search

Access requires your institution's subscription. Ask your librarian →