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Academy of Marketing Studies Journal

Allied Business Academies

ABDC B
Abstract coveragesee Methodology
Recent paperssorted by most recent
PaperYearCitations
A Study of Barriers and benefits of Artificial Intelligence Adoption In Small and Medium Enterprise
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The Mediating Impact of Brand Love and Brand Image between Brand Experience and Brand Loyalty: An Analysis of Car Brands
Andreas Aldogan Eklund
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Goal-Setting Theory and Gamification In Mobile Fitness App Engagement: A Pilot Study
Pg Mohd Auza’e Pg Arshad et al.
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Impact of Exchange Rate and Inflation Rate on Stock Market Return Volatility In India
Nenavath Sreenu et al.
20222 citations
Understanding Customer Loyalty In The Online-To-Offline (O2O) Model by Measuring Emotion and Cognition In The Indian Context
Kanwal Kapil
20222 citations
Sustainability For Businesses: Marketing and Finance Persepective
Aruna Dev Rroy et al.
20222 citations
Students Perceived Online Learning Quality and Intention To Accept Online Learning Model In Ghana: The Flow Experience
Solomon Abekah Keelson et al.
20221 citations
The Role of Employee Recruitment and Selection on the Organizational Performance (Acase Mizan Aman Town)
Alemayehu Bakalo
20221 citations
Information Technology: A Tool To Drive Customer Experience
Sumant Kumar Tewari
20220 citations
Empirical Testing of Capital Asset Pricing Model on Top 10 Companies Listed In Nse India
Palak Talwar & Gopinathan
20220 citations
Impact of Customers Opinion about Social Media Advertisement on Buying Behaviour Model Based Approach
R. Arun Prasath et al.
20220 citations
Impact of Brand Parity on Brand-Related Factors Customer Satisfaction Repurchase Intention Continuum: An Empirical Study on Brands of Deodrants
Deepak Babu & George A.P
20220 citations
Mint Next Emerging Market
Ratna Vadra
20220 citations
Covid-19: Marketing Strategies and Innovation In Retail
Eduardo Rocha de Oliveira et al.
20220 citations
Difficulties faced by Rural Consumers Post Covid19 and Digital Solutions for them
Suhail Gupta & Syeda Shazia Bukhari
20220 citations
Educational Service Quality: Private and Public School Comparison In the Tamale Metropolise
Ibn Kailan Abdul-Hamid et al.
20220 citations
To Be Digital or Not To Be
Florie Mazzorana
20220 citations
Foreign Direct Investment (Fdi) In India and Its Impact on Economic Development an Empirical Assessment
Sameer Shekhar et al.
20220 citations
A Study on Bankers Perception towards Export Finance on Leather Industry Provided by Selected Commercial Banks In Vellore District
Jayanthi & Muthumeenakshi
20220 citations
The Impact of Online Offers Wooing Young Customers
Shino P. Jose et al.
20220 citations

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