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The Impact of Online Offers Wooing Young Customers

Shino P. Jose et al.

Academy of Marketing Studies Journal2022article
ABDC B
Weight
0.26

Abstract

Online shopping, internet banking, e-commerce, online offers etc. have become buzzwords of modern business. The comfort that the customer is enjoying from online shopping is encompassed of time saving, low price and high quality. The online customers are able to save time by buying the product within minutes. Since the distribution channels are short layered, customers are offered products at low price in the online portal. The products are exchanged from the manufacturer to the customer abruptly and so quality of the product is sustained. This research work is committed to learn about online offers and its effects on customers.

Cite this paper

@article{shino2022,
  title        = {{The Impact of Online Offers Wooing Young Customers}},
  author       = {Shino P. Jose et al.},
  journal      = {Academy of Marketing Studies Journal},
  year         = {2022},
}

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The Impact of Online Offers Wooing Young Customers

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Evidence weight

0.26

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.