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Journal of Food Products Marketing

Taylor & Francis Online

ABDC B
Abstract coveragesee Methodology
Recent paperssorted by most recent
PaperYearCitations
Quick and Simple: Exploring the Effect of Different Heuristic Cues on Food Labelling
Francisco José Torres‐Peña et al.
20254 citations
A Bite of Yesteryear: Unpacking the Evocative Power of Nostalgia in Food Marketing
Mohamad Nazar et al.
20252 citations
Promoting Sustainability in Seafood Products: Consumer eco-Labeling and shelf-Life Innovation Preferences in Croatia, Italy, and Spain
Vilma Xhakollari et al.
20251 citations
From Packaging to Posts: Multimodal Marketing Strategies for Alternative Proteins in Germany
Luisa Dietze et al.
20250 citations
Insights into the U.S. Market for Cereals Containing Hemp: Evidence from Scanner Data
Buddhika Patalee et al.
20250 citations
Consumer Behavior in Alcoholic Beverage Choices and Food Pairings at Home: Contextual Factors Driving Preferences for High-ABV Over Low-ABV Beverages
Jaehee Son et al.
20250 citations
Food Waste Prevention and Economic Incentives to Redistribute Surplus Foods from Food Retailing
Jørgen Dejgård Jensen
20250 citations
The Effects of Time of Day on the Purchase of New Commodity Food Products
Minji Seo & Junghoon Moon
20250 citations
An Online Experiment into the Effects of Masculine-Themed versus Neutral Meat Alternative Marketing on Men’s Perceived Association between Meat and Masculinity
Gaëlle Ouvrein et al.
20250 citations
Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis
Niklas Eriksson & Minna Stenius
202411 citations
Nutritional Profile and consumers’ Perceptions of Cereal Bars
Magda Saraiva et al.
20246 citations
Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19
Federica Murmura et al.
20246 citations
Requirements of Environmentally-Aware Consumers on the Implementation and Communication of Sustainability Measures in the Beverage Industry: A Qualitative Kano-Model Approach
Christopher Maász et al.
20244 citations
Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance
Wagner Júnior Ladeira et al.
20244 citations
Decoding Influencer Impact in Food Marketing: The Must-Haves, Should-Haves and the Role of Brand Trust and Price Consciousness
Dixon Oppong & Richard Kwasi Bannor
20244 citations
Designing Package Labels for Upcycled Food Products in Japan: Case Study of Broccoli Stem Snack
Yuna Seo & Ryota Mori
20243 citations
Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives
Marc Fetscherin et al.
20243 citations
A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals
Wen-Xiu Wang et al.
20243 citations
Cheers! Examining Message Congruency Effects for No/low-Alcohol Beer
Brian R. Kinard
20243 citations
The Matching Effects of Advertising Strategies on Enhancing Consumer Trials of Insect-Based Foods
Meng Yue et al.
20242 citations

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