arbiter
JournalsAccount

The Matching Effects of Advertising Strategies on Enhancing Consumer Trials of Insect-Based Foods

Meng Yue et al.

Journal of Food Products Marketing2024https://doi.org/10.1080/10454446.2024.2440327article
ABDC B
Weight
0.44

Abstract

No abstract available.

2 citations

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1080/10454446.2024.2440327

Or copy a formatted citation

@article{meng2024,
  title        = {{The Matching Effects of Advertising Strategies on Enhancing Consumer Trials of Insect-Based Foods}},
  author       = {Meng Yue et al.},
  journal      = {Journal of Food Products Marketing},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1080/10454446.2024.2440327},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

The Matching Effects of Advertising Strategies on Enhancing Consumer Trials of Insect-Based Foods

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.44

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.32 × 0.4 = 0.13
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.