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Decoding Influencer Impact in Food Marketing: The Must-Haves, Should-Haves and the Role of Brand Trust and Price Consciousness

Dixon Oppong & Richard Kwasi Bannor

Journal of Food Products Marketing2024https://doi.org/10.1080/10454446.2024.2406200article
ABDC B
Weight
0.49

Abstract

No abstract available.

4 citations

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https://doi.org/https://doi.org/10.1080/10454446.2024.2406200

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@article{dixon2024,
  title        = {{Decoding Influencer Impact in Food Marketing: The Must-Haves, Should-Haves and the Role of Brand Trust and Price Consciousness}},
  author       = {Dixon Oppong & Richard Kwasi Bannor},
  journal      = {Journal of Food Products Marketing},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1080/10454446.2024.2406200},
}

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Decoding Influencer Impact in Food Marketing: The Must-Haves, Should-Haves and the Role of Brand Trust and Price Consciousness

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Evidence weight

0.49

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.44 × 0.4 = 0.17
M · momentum0.60 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.