Journal of Global Marketing

Taylor & Francis

AJG 1ABDC B

Recent paperssorted by most recent

Paper	Year	Citations
Global Marketing Research: Gains, Gaps, and Guardrails Weng Marc Lim et al.	2026	2 citations
Distinguished Group of the Journal Editorial Board Powered by Scholarly Excellence • United by Global Impact • Moving Forward in 2026 Ajay K. Manrai	2026	1 citations
Restraining Impulsive Buying: A Nexus of Cognition, Disposition and Social Compulsion Adil Zahoor et al.	2026	0 citations
Sustainable Consumption: The Influence of Brand Equity on Price Premium Payments and Positive Word-of-Mouth Stephen Onwona Adjapong et al.	2026	0 citations
AI-Driven Personalized Advertisements on Social Media and Purchase Intention in Fashion Industry Long Cuu Hoang et al.	2026	0 citations
Do Tourists Cooperate with the Tour Guide? The Moderating Role of Tour Guide Gender; A Sequential Mixed-Methods Study Shadi Alinaghipour et al.	2026	0 citations
Reviewer Expectations Across Peer Review Rounds Abhishek Dwivedi et al.	2026	0 citations
Exploring Power Distance Belief in Logo Evaluation: A Case of Luxury Fashion Brands’ Name-Only Logos Minjung Kim et al.	2026	0 citations
The Power of Imagination in Addressing the Need for Touch Among Online Shoppers in India Vaishali Pandey et al.	2026	0 citations
Advancing the Value Co-Creation Framework: Integrating Firm Innovativeness, Brand Engagement, and Customer Loyalty Nitin Sachdeva & Neena Sondhi	2026	0 citations
Causal Modeling and Hierarchical Analysis of Critical Factors in Smart Voice Assistant Adoption: A Fuzzy DEMATEL Approach Ashwarya Kapoor et al.	2026	0 citations
Correction Unknown	2026	0 citations
Consumers’ Trait Curiosity as a Driver of Green Packaging Message Favorability and Engagement: The Moderating Effect of Message In(Congruence) Kassie Belay Addisu & Hyongjae Rhee	2026	0 citations
Impact of Financial Distress on Consumer Anxiety and Spending Behavior: A Moderated Mediation Model Samer Elhajjar et al.	2026	0 citations
A Multimethod SEM Framework for Analyzing Models with Latent Variables Joseph F. Hair et al.	2026	0 citations
Outside-in and Inside-out Global Mindsets: Unpacking Personality Drivers and Improvised Behaviors in International Marketing Yoel Asseraf & Carol Finnegan	2026	0 citations
Giving Brands a Human Touch: Disentangling How Anthropomorphic Dimensions Differentially Influence Consumers’ Processing Fluency and Brand Perceptions Sidar Yurteri et al.	2026	0 citations
Unmasking Greenwashing: Its Impact on Green Purchase Behavior Through Green Trust, Green Loyalty, and Green Word-of-Mouth Saeed M. Z. A. Tarabieh et al.	2026	0 citations
Correction Unknown	2026	0 citations
Unraveling Green Consumption: A Mixed-Method Study of TPB Antecedents and Moderating Role of Social Media Marketing Pooja Yadav et al.	2026	0 citations

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