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Global Marketing Research: Gains, Gaps, and Guardrails

Weng Marc Lim et al.

Journal of Global Marketing2026https://doi.org/10.1080/08911762.2025.2610128article
AJG 1ABDC B
Weight
0.41

Abstract

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2 citations

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https://doi.org/https://doi.org/10.1080/08911762.2025.2610128

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@article{weng2026,
  title        = {{Global Marketing Research: Gains, Gaps, and Guardrails}},
  author       = {Weng Marc Lim et al.},
  journal      = {Journal of Global Marketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1080/08911762.2025.2610128},
}

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Global Marketing Research: Gains, Gaps, and Guardrails

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.