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Marketing Science

Institute for Operations Research and the Management Sciences

UTD24FT50AJG 4*ABDC A*
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Consumer-Driven Class Pricing
Zuhui Xiao
20260 citations
Editorial Board
Unknown
20260 citations
2025 Marketing Science Service Awards
Unknown
20260 citations
Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare
Xu Zhang et al.
20260 citations
Advertiser Learning in Direct Advertising Markets
Carl F. Mela et al.
20260 citations
A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities
Mingyung Kim et al.
20260 citations
The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market
Xueli Zhang et al.
20260 citations
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps
Louis-Daniel Pape & Michelangelo Rossi
20260 citations
The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
Mengjie Cheng et al.
20260 citations
Privacy-Preserving Data Fusion
Longxiu Tian et al.
20260 citations
How Do Content Producers Respond to Engagement on Social Media Platforms?
Simha Mummalaneni et al.
20260 citations
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy
Tsung-Yiou Hsieh et al.
20260 citations
Large Language Models for Market Research: A Data-Augmentation Approach
Mengxin Wang et al.
20260 citations
A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection
Yan Cheng et al.
20260 citations
2025 Guest Associate Editors and Ad Hoc Reviewers
Unknown
20260 citations
Focus on Authors
Unknown
20260 citations
Algorithmic Targeting and the Precision-Recall Tradeoff
Ganesh Iyer et al.
20260 citations
Strategic Capacity Commitment: A Channel Competition Perspective
Shuguang Zhang et al.
20260 citations
Focus on Authors
Unknown
20260 citations
Editorial Board
Unknown
20260 citations

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