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International Journal of Research in Marketing

Elsevier

AJG 4ABDC A*
Abstract coveragesee Methodology
Recent paperssorted by most recent
PaperYearCitations
Supplier concentration and firm performance: the role of relative size, relative reputation, and network position
Amalesh Sharma et al.
20260 citations
The impact of word of mouth precision and consumer sophistication on firm pricing and profit
Mohsen Foroughifar & David Soberman
20260 citations
Impact of recent brand consumption on brand choice: The role of uncertainty
Kathleen Cleeren et al.
20260 citations
AI appreciation effect: how contagious diseases influence medical AI adoption
Ying Hu & Ying Ding
20260 citations
Consumer financial data exchange: marketing meets digital finance and open banking
Simon J. Blanchard et al.
20260 citations
Spatial captivity: When consumers dislike or like feeling constrained by material surroundings in service settings
Martin P. Fritze et al.
20260 citations
Editorial Board
Unknown
20260 citations
The brand-equity implications of selling through hard discounters
Joep van der Plas et al.
20260 citations
Language of images: Classifying marketing images with transformers and vision language models
Maximilian Witte et al.
20260 citations
The “sponsored content residue” in influencer marketing
Han Zhang & Jichang Zhao
20260 citations
Craftsmanship in the service encounter: A practice-based view
Fabienne Berger‐Remy et al.
20260 citations
Unveiling consumer preferences: a theory-based multimodal deep learning architecture for explainable recommendation
Xinyu Liu et al.
20260 citations
A window of opportunity: transparent packaging affects product preference via psychological ownership
Eva Marckhgott et al.
20260 citations
Digital platforms 2.0: Emerging topics, opportunities, and challenges
Shrabastee Banerjee et al.
20260 citations
How to publish in a top marketing journal
Koen Pauwels et al.
20260 citations
Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation
Ipek Nibat et al.
20260 citations
Dissolving boundaries in the Metaverse: Implications of loosened constraints on identity, time, space, and financial access for marketing research
Shijie Lu et al.
20260 citations
Beyond Means: A Dynamic Framework for Predicting Customer Satisfaction
Christof Naumzik et al.
20260 citations
A consumption dimension-based approach to product perceived newness: concept, measurement, and validation
Claire-Lise Ackermann et al.
20260 citations
The Bible of publishing: a perspective inspired by Don Lehmann
Stefan Stremersch et al.
20260 citations

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