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https://doi.org/https://doi.org/10.1016/j.ijresmar.2026.02.001
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@article{han2026,
title = {{The “sponsored content residue” in influencer marketing}},
author = {Han Zhang & Jichang Zhao},
journal = {International Journal of Research in Marketing},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1016/j.ijresmar.2026.02.001},
}TY - JOUR
TI - The “sponsored content residue” in influencer marketing
AU - Zhang, Han
AU - Zhao, Jichang
JO - International Journal of Research in Marketing
PY - 2026
ER -
Han Zhang & Jichang Zhao (2026). The “sponsored content residue” in influencer marketing. *International Journal of Research in Marketing*. https://doi.org/https://doi.org/10.1016/j.ijresmar.2026.02.001
Han Zhang & Jichang Zhao. "The “sponsored content residue” in influencer marketing." *International Journal of Research in Marketing* (2026). https://doi.org/https://doi.org/10.1016/j.ijresmar.2026.02.001.
The “sponsored content residue” in influencer marketing
Han Zhang & Jichang Zhao · International Journal of Research in Marketing · 2026
https://doi.org/https://doi.org/10.1016/j.ijresmar.2026.02.001
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