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Digital platforms 2.0: Emerging topics, opportunities, and challenges

Shrabastee Banerjee et al.

International Journal of Research in Marketing2026https://doi.org/10.1016/j.ijresmar.2026.03.003article
AJG 4ABDC A*
Weight
0.50

Abstract

Digital platforms increasingly influence most online markets and ecosystems, creating substantial value for their customers, owners, and other partners. Yet, the challenges associated with platform operations, governance, and regulation continue to evolve. This paper aims to help researchers understand the extensive platform literature to facilitate effective academic contributions. First, we lay out emerging research topics and open questions related to platforms, both from an internal (platform design) and external (platform regulation) perspective. Then, we compare techniques for acquiring and using platform data, both with and without the collaboration of the platforms themselves, to facilitate empirical platform research. Our insights highlight the importance of multidisciplinary and multi-method approaches in studying digital platform policies, value chains and regulation.

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https://doi.org/https://doi.org/10.1016/j.ijresmar.2026.03.003

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@article{shrabastee2026,
  title        = {{Digital platforms 2.0: Emerging topics, opportunities, and challenges}},
  author       = {Shrabastee Banerjee et al.},
  journal      = {International Journal of Research in Marketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.ijresmar.2026.03.003},
}

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Digital platforms 2.0: Emerging topics, opportunities, and challenges

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.