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Journal of the Academy of Marketing Science

Springer Nature

Marketing
FT50AJG 4*ABDC A*
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey
Brianna JeeWon Paulich et al.
20260 citations
Let me deinfluence you! The impacts of deinfluencing content
Valeria Penttinen et al.
20260 citations
When and how simplified nutrition labels improve fast-food choices
Pierre Chandon & Andde Indaburu
20260 citations
Keeping it real in human eyes: Receptivity to human vs. AI in luxury authentication and the role of perceived perspective similarity
Xuejing Ma et al.
20260 citations
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors
Carlos Bauer et al.
20260 citations
The size of the same-week promotion bump—Drivers and their implications
Anthony Koschmann et al.
20260 citations
Beyond youth: The optimal age for influencer credibility and marketing success
Clara Galle et al.
20260 citations
Value congruence in evaluations of product aesthetics: Political conservatives’ preference for kinderschema cute products
Carolyn Wells Keller & Chethana Achar
20260 citations
The effects of unconditional gifts on customer-firm relationships
Paul W. Fombelle et al.
20260 citations
How universities can use social media for student acquisition
Hai-Anh Tran et al.
20260 citations
Possessions and the extended and incorporated self
Vitor Lima & Russell Belk
20260 citations
Inside the call: How customer service agent warmth and competence shape customer reactions
Michael C. Peasley et al.
20260 citations
How should content creators narrate their content? The impact of emotionality flips on audience engagement
Hesam Ghasemi et al.
20260 citations
The dynamic effects of visual complexity and scene cuts on viewer attention
Sammy Wals et al.
20260 citations
Do unit failures strengthen survivors? Insights from multiunit franchisees
Pushpinder Singh Gill & Stephen K. Kim
20260 citations
Price incentives and channel cooperation
Danny T. Wang et al.
20260 citations
Using latent profile analysis to advance job demands–resources theory: An empirical demonstration in the sales context
Lisa Beeler et al.
20260 citations
Shift climate: How perceptions of fellow frontline employees drive behaviors and customer loyalty
Amy Greiner Fehl et al.
20260 citations
Rethinking social media strategy: Crafting digital sensory appeals to maximize customer engagement
Na Young Lee et al.
20260 citations
Converting preference to actual commitment: The role of option presentation order
Elina Yewon Hur et al.
20260 citations

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