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Journal of the Academy of Marketing Science

Springer Nature

FT50AJG 4*ABDC A*
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
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The dynamic effects of visual complexity and scene cuts on viewer attention
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20260 citations
Keeping it real in human eyes: Receptivity to human vs. AI in luxury authentication and the role of perceived perspective similarity
Xuejing Ma et al.
20260 citations
The size of the same-week promotion bump—Drivers and their implications
Anthony Koschmann et al.
20260 citations
Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey
Brianna JeeWon Paulich et al.
20260 citations
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors
Carlos Bauer et al.
20260 citations
Let me deinfluence you! The impacts of deinfluencing content
Valeria Penttinen et al.
20260 citations
How universities can use social media for student acquisition
Hai-Anh Tran et al.
20260 citations
The effects of unconditional gifts on customer-firm relationships
Paul W. Fombelle et al.
20260 citations
When and how simplified nutrition labels improve fast-food choices
Pierre Chandon & Andde Indaburu
20260 citations
Value congruence in evaluations of product aesthetics: Political conservatives’ preference for kinderschema cute products
Carolyn Wells Keller & Chethana Achar
20260 citations
Expectancy-disconfirmation and consumer satisfaction: A meta-analysis
Tom Schiebler et al.
202548 citations
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Barak Libai et al.
202524 citations
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation
Mojtaba Barari et al.
202519 citations
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence
Kiwoong Yoo et al.
202516 citations
Artificial intelligence marketing usage and firm performance
Jifeng Mu & Jonathan Z. Zhang
202512 citations
They’re not my people: When inclusive marketing backfires
Louise M. Hassan et al.
20259 citations
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing
Davide C. Orazi et al.
20258 citations
The past, present, and future of adaptive selling: Toward an integrative framework
Nawar N. Chaker et al.
20257 citations
Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing
Katrin E. Schein et al.
20257 citations

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