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Beyond youth: The optimal age for influencer credibility and marketing success

Clara Galle et al.

Journal of the Academy of Marketing Science2026https://doi.org/10.1007/s11747-025-01134-0article
FT50AJG 4*ABDC A*
Weight
0.50

Abstract

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https://doi.org/https://doi.org/10.1007/s11747-025-01134-0

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@article{clara2026,
  title        = {{Beyond youth: The optimal age for influencer credibility and marketing success}},
  author       = {Clara Galle et al.},
  journal      = {Journal of the Academy of Marketing Science},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1007/s11747-025-01134-0},
}

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Beyond youth: The optimal age for influencer credibility and marketing success

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.