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Journal of Marketing Research

SAGE

UTD24FT50AJG 4*ABDC A*
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
EXPRESS: The Economic Consequences of Risk-Absorption in B2B Relationships: Evidence from Indirect Auto Lending
Huanhuan Shi et al.
20260 citations
EXPRESS: Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions
Jake An et al.
20260 citations
EXPRESS: Consumers Prefer that Corporations Donate Periodically
Alexander Park et al.
20260 citations
EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions
Na Kyong Hyun et al.
20260 citations
EXPRESS: Welfare Implications of Democratization in Content Creation: Generative AI and Beyond
Tianxin Zou et al.
20260 citations
EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
Samsun Knight et al.
20260 citations
EXPRESS: How Effective Is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform
Jessica Fong et al.
20260 citations
A Vision Editorial for the 2026–2029 JMR Team
Raphael Thomadsen
20260 citations
EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
Michelle Yoosun Kim et al.
20260 citations
EXPRESS: Communication Patterns in Joint Decision-Making
Kelley Gullo Wight et al.
20260 citations
EXPRESS: The Effect of Downvotes on Content Creation: Evidence from Social Media
Varad Deolankar et al.
20260 citations
EXPRESS: Market Effects of Inattention: Theory and Evidence from Left-Digit Bias
Andreas Kraft & Raghunath Singh Rao
20260 citations
EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
Lexie Lan Huang et al.
20260 citations
First In, First Out? How Debt Age Affects Debt Prepayment Decisions
Alicia M. Johnson et al.
20260 citations
EXPRESS: Does Puffery Sell? Evidence from Airbnb
Michael Thomas
20260 citations
EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
Yina Li et al.
20260 citations
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice
Tinglong Dai & Shubhranshu Singh
202511 citations
An AI Method to Score Celebrity Visual Potential
Xiaohang Feng et al.
20255 citations
AI for Customer Journeys: A Transformer Approach
Zipei Lu & P.K. Kannan
20255 citations
The Effect of Gender-Neutral Marketing on Consumer Attribute Preference
Yunlu Yin et al.
20255 citations

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