Spanish Journal of Marketing - ESIC

Emerald

AJG 1

Recent paperssorted by most recent

Paper	Year	Citations
The influence of Electronic Word-of-Mouth (eWOM) on museum visit intention: an application of the IAM and IACM models Alberto Azuara-Grande et al.	2026	0 citations
Examining the motivations of Tik Tok use on consumer-related brand online activities on (COBRAs) and purchase intentions via TikTok among generation Z Maria Santos-Corrada et al.	2026	0 citations
Why omnichannel shoppers adopt – or resist – AR try-on: a behavioural reasoning perspective N. S. Murthy Sharma et al.	2026	0 citations
Phygital marketing: transforming engagement and satisfaction of the Indian digital natives Anchal Luthra et al.	2026	0 citations
Decoding the mechanisms of extended reality-enhanced e-commerce on customer engagement: a mixed methodological approach Pooja Deswal & Pranay Verma	2026	0 citations
Limited-edition packaging and brand type effects on consumer outcomes Raja Ahmed Jamil et al.	2026	0 citations
The role of smart technologies in shaping tourist experience Héctor San Martín et al.	2026	0 citations
Time pressure and shopping behaviour in retailing: a review and research agenda Bibek Guha Sarkar & Ritu Mehta	2026	0 citations
Brand heritage: bridging the past and future through a systematic literature review and research agenda Fernando Rey Castillo-Villar	2026	0 citations
Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis Unknown	2026	0 citations
Thematic evolution of green marketing over the past decades Muhammad Sarwar & Sandra Maria Correia Loureiro	2026	0 citations
Understanding consumer attitude and purchase intention of organic food products Naseem Ahmad et al.	2025	9 citations
How ephemeral content marketing fosters brand love and customer engagement Khoi Minh Nguyen et al.	2025	8 citations
Exploring the relationship between sustainability perceptions and brand value: how and why does perceived sustainability affect brand value? Gabriela Salinas & Carmen Abril	2025	4 citations
Consumer resistance to AI chatbots: barriers and impacts on negative word-of-mouth Ahmed Taher Esawe	2025	4 citations
Power of social media influencers on brand awareness, value, and consumer purchases Tanya Munir & Sean Watts	2025	3 citations
Do the characteristics of live streaming matter? The evidence from China on consumer purchase intention Kai Wang et al.	2025	3 citations
The effect of consumer inspiration on experience extension in augmented reality marketing Kazım DAĞ et al.	2025	2 citations
Unrestrained buying behavior in the metaverse: exploring the moderating role of technostress and self-control Satinder Kumar et al.	2025	2 citations
Broaden-and-build theory in marketing research: a comprehensive systematic literature review using the TCCM framework Irfan Shamim & Geetha Mohan	2025	2 citations

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