← Back to results Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis Unknown author
What the paper says It has come to the attention of the publisher that article Nadroo, Z.M., Jayawardena, N.S., Naqshbandi, M.A., and Thaichon, P. (2025), “Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis”, Spanish Journal of Marketing - ESIC, Vol. ahead-of-print No. ahead-of-print. Link to the cited article., incorrectly listed author Zeeshan Majeed Nadroo’s affiliation. This has now been amended from IILM University, Gurugram, India to School of Management, IILM University, Gurugram, India.This error was introduced during the article publication process, for which the publisher apologises.
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@article{unknown2026,
title = {{Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis}},
author = {Unknown author},
journal = {Spanish Journal of Marketing - ESIC},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1108/sjme-01-2026-0006},
} TY - JOUR
TI - Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis
AU - author, Unknown
JO - Spanish Journal of Marketing - ESIC
PY - 2026
ER - Unknown author (2026). Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis. *Spanish Journal of Marketing - ESIC*. https://doi.org/https://doi.org/10.1108/sjme-01-2026-0006 Unknown author. "Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis." *Spanish Journal of Marketing - ESIC* (2026). https://doi.org/https://doi.org/10.1108/sjme-01-2026-0006. Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis
Unknown author · Spanish Journal of Marketing - ESIC · 2026
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