Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis

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Spanish Journal of Marketing - ESIC2026https://doi.org/10.1108/sjme-01-2026-0006article
AJG 1
Weight
0.50

What the paper says

It has come to the attention of the publisher that article Nadroo, Z.M., Jayawardena, N.S., Naqshbandi, M.A., and Thaichon, P. (2025), “Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis”, Spanish Journal of Marketing - ESIC, Vol. ahead-of-print No. ahead-of-print. Link to the cited article., incorrectly listed author Zeeshan Majeed Nadroo’s affiliation. This has now been amended from IILM University, Gurugram, India to School of Management, IILM University, Gurugram, India.This error was introduced during the article publication process, for which the publisher apologises.

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https://doi.org/https://doi.org/10.1108/sjme-01-2026-0006

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@article{unknown2026,
  title        = {{Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis}},
  author       = {Unknown author},
  journal      = {Spanish Journal of Marketing - ESIC},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1108/sjme-01-2026-0006},
}

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Erratum notice: Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.