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AMS Review

Springer Nature

Marketing
AJG 2ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Untangling the market orientation and customer orientation continuum: Proposing independent conceptualizations
Javier Morales Mediano et al.
20260 citations
Environmental, social, and governance (ESG) factors and firm value: A systematic literature review of theories and empirical evidence
Sakhr Bani-Khaled et al.
202522 citations
Sustainability as a co-created service: Integrating complex adaptive systems and service-dominant logic within the triple helix framework
Marialuisa Saviano et al.
202510 citations
Marketing in the anthropocene: A future agenda for research and practice
Nancy Bocken et al.
20258 citations
Capability development for sustainable marketing: A theoretical framework
Sreedhar Madhavaram & Abhishek Nirjar
20254 citations
Striking dynamic balance between functional and structural sustainability in service ecosystems
Petter Braathen
20253 citations
Developing consumers’ paradox mindsets: Making sense of tensions in sustainability
Claire Beach et al.
20252 citations
Biomimicry for sustainability: Upframing service ecosystems
Andrew S. Gallan et al.
20252 citations
Beyond governmentality: Towards a critical political economy perspective on responsible consumption
Robin Bankel & Cecilia Solér
20252 citations
Designing sales incentives: Opportunities for research with impact
Michael Ahearne & Molly Ahearne
20252 citations
Toward networked social identity theory: Reconceptualizing social identity in the digital age
Brian Whelan
20252 citations
Toward a theory of sustainable resource integration
Rolf Findsrud et al.
20252 citations
From algorithms to ecosystems: A transformative consumer research perspective on artificial intelligence for sustainable living
Naz Onel et al.
20252 citations
The emergence and influence of the customer experience in the context of sustainable consumption
Bidyut Kumer Balo et al.
20251 citations
Effect of country characteristics and exogenous shocks on philanthropic impact: Opportunities for marketing strategy influence for nonprofits
Abhijit Roy et al.
20251 citations
Toward a broader understanding of boomerang effects: The negative unintended consequences of poverty alleviation programs
Robert Alfonso Arias et al.
20251 citations
Transformative consumer research in the new era of marketing: An introduction to the special issue
Eva Kipnis et al.
20251 citations
Lighting the fire of curiosity: How agents of transformation can ignite and sustain transformative consumer journeys
Yuliya Komarova et al.
20251 citations
Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill
Shikhar Sarin et al.
20251 citations
Designing sales compensation for impact: A conversation with Chad Albrecht of ZS associates
Michael Ahearne & Molly Ahearne
20251 citations

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