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Journal of Historical Research in Marketing

Emerald

AJG 1ABDC B
Abstract coveragesee Methodology
Recent paperssorted by most recent
PaperYearCitations
Getting something for nothing: the history of trading stamps in the United States of America (1891–2008)
Nada Elnahla & Leighann C. Neilson
20260 citations
The use and abuse of history in antiracism marketing: on quoting historical figures
Guillaume D. Johnson & Noemi Vanessa Michel
20260 citations
Beauty that glows: Tho-Radia and radioactive cosmetics
Lucy Jane Santos
20260 citations
The demon drink’s long echo: how the legacy of prohibition in the USA shaped the advertising and public relations strategies of the liquor industry
Wendy Melillo
20260 citations
“What does the mirror reveal about your age?” A historical analysis of Tokalon cosmetic advertisements in 1930s Sweden
Lame Maatla Kenalemang
20251 citations
Publisher’s note
Unknown
20250 citations
Guest editorial: Marketing and retailing clothing and fashion – the long view
Alison Toplis
20250 citations
Marketing modern femininity: Shiseidō’s approach to selling beauty in interwar Japan
Erica Tso
20250 citations
Can nature sell beauty? Historicising cosmetic advertising and its modern greenwashing parallels
Sridevi Gopakumar & Madhava Priya Dananjayan
20250 citations
Secrets of the Keraton: constructing Indonesian beauty ideals through an indigenous beauty brand
Jeaney Yip et al.
20250 citations
Dishpan hands, class anxiety and the performance of femininity: marketing Maniol hand cream in early 20th-century Sweden
Lauren Alex O’Hagan
20250 citations
From health to status symbol: towards a typology of glow in cosmetics marketing
Hillary Belzer
20250 citations
Guest editorial: Introduction to special issue on “selling beauty”
Lauren Alex O’Hagan & Lucy Jane Santos
20250 citations
“The coat of the age”: the Kul-e-Tuk brand parka, Inuit cultural appropriation and the commercialization of settler Canadian identity
Alexis J. Walker
20250 citations
“Preserving the health, add to which an irresistible personal beauty”: advertisements for cosmetics and medicines in The Morning Chronicle , 1800-1810
Anya Griffiths
20250 citations
MISS KIN in the world of fashion: 1902–1939
Tomáš Jelı́nek
20250 citations
Marketing and consuming Beijing Opera (Jingju) costumes in pre-1949 China: a special stage costume with multilevel meanings
Tony Yan
20250 citations
Marketing space adventure toys and heroes, 1930s–1950s
Terrence H. Witkowski
20250 citations
“Get rid of fashion”: The Salvation Army’s marketing and retailing of clothing in the nineteenth and twentieth centuries
Flore Janssen & Roberta Marion MacDonald
20250 citations
Styling the suburbs: Irene Sherman’s dress shops and fashion networks in the twentieth century
Liz Tregenza
20250 citations

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