International Journal of Electronic Marketing and Retailing

Inderscience Enterprises Ltd.

ABDC C

Recent paperssorted by most recent

Paper	Year	Citations
Multi-level marketing and distributor's retention: the effect of moderating role of distributor's job satisfaction in an emerging economy Amina Muhammad Liman et al.	2026	0 citations
Identifying and analytical evaluation of indicators of supply market intelligence of perishable products in online retailing Mana Shakerin et al.	2026	0 citations
Review helpfulness in online settings: an analysis of informational and emotional content Betul Durkaya Kurtcan & Sebnem Burnaz	2026	0 citations
Navigating the omni-channel journey: exploring the interplay of webrooming and showrooming in consumer electronics purchase behaviour Ariyaporn Sakulsom et al.	2026	0 citations
Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies Iuliia Iliashenko et al.	2026	0 citations
Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies Iuliia Iliashenko et al.	2026	0 citations
Employees' perception on financial performance and corporate governance in commercial banks Padam Dongol & Sajeeb Kumar Shrestha	2026	0 citations
Tracking the Gen Z journey: a longitudinal study on smart fitness wearables Diviya Gupta & Rachna Sabharwal Mahajan	2026	0 citations
Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect Sheena Lovia Boateng	2026	0 citations
Empathy in action: connecting brands and consumers through purposeful campaigns Ancy Raja Nathiya & Asha Krishnan	2026	0 citations
Exploring the relationship between store image attributes, satisfaction, behavioural intention, and marital status of grocery consumers: a moderated mediation analysis P. Parmod et al.	2026	0 citations
The effects of digital signage design features and interactivity on shoppers' behaviour: the mediated effect of positive shopping mall ambiance Nguyen To‐The et al.	2025	2 citations
Building brand trust via social media influencers: the role of vicarious product experience, perceived influencer credibility and congruence Shobha K Bhatia et al.	2025	2 citations
Role of online satisfying experience in luxury repurchase intention: a moderated-mediation approach Sheetal Jain	2025	0 citations
AI and human interaction in e-commerce platforms: analysing the consequential effects through empirical investigation Sunanjita Mahajan & Vinay Chauhan	2025	0 citations
Mobile payment system usage behaviour in an emerging economy Zaki Ferdaous et al.	2025	0 citations
The role of brand attitude and source credibility in the relationships between eWOM communication and brand preference: a moderated mediation analysis Meziyet Uyanık	2025	0 citations
Cross-buying behaviour in the digital age: a synthesis of personalisation, touchpoints, and technology Ranjan Kumar et al.	2025	0 citations
Gamification for e-retailing: findings and future insights Vytautas Dikčius et al.	2025	0 citations
Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment Rachit Shrivastava & Sujit Kumar Dubey	2025	0 citations

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