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Multi-level marketing and distributor's retention: the effect of moderating role of distributor's job satisfaction in an emerging economy

Amina Muhammad Liman et al.

International Journal of Electronic Marketing and Retailing2026https://doi.org/10.1504/ijemr.2026.151737article
ABDC C
Weight
0.50

What the paper says

This study examines the direct effect of multi-level marketing (MLM) reward systems, time flexibility in MLM business on distributors' retention and moderating role of distributors' job satisfaction on the relationship between MLM reward systems and time flexibility in MLM business and distributor's retention. In this study, survey method was conducted with a sample size of 384 respondents across the total population of MLM distributors, which was analysed using PLS-SEM version 4.0.3.9. The findings of this study established that, the relationship between perceived attractiveness of MLM reward systems and distributors' retention was supported, while that of time flexibility in MLM business reported an insignificant relationship, hence, rejected. Furthermore, the results revealed that distributor's job satisfaction moderate the relationship between MLM reward system and distributor's retention. Additionally, distributor's JS does not moderate the association between time flexibility in MLM business and distributors' retention.

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https://doi.org/https://doi.org/10.1504/ijemr.2026.151737

Or copy a formatted citation

@article{amina2026,
  title        = {{Multi-level marketing and distributor's retention: the effect of moderating role of distributor's job satisfaction in an emerging economy}},
  author       = {Amina Muhammad Liman et al.},
  journal      = {International Journal of Electronic Marketing and Retailing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijemr.2026.151737},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.