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Journal of Research in Marketing and Entrepreneurship

Emerald

Strategy
AJG 2ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Entrepreneurial marketing and SME performance: the double-edged role of affective organizational commitment
Francis Osei et al.
20260 citations
The importance of founding stories to entrepreneurial pitch success
Richard Gruss et al.
20260 citations
Corrigendum: Entrepreneurial marketing and SME performance: the double-edged role of affective organizational commitment
Unknown
20260 citations
Entrepreneurial learning from failure and reentry intention: the role of emotion regulation
Asif Iqbal et al.
20260 citations
Employing digital twin technology in the pursuit to avert sustainable marketing myopia
Anna-Maria Nyquist et al.
20255 citations
The integration of entrepreneurial marketing processes and controls
Stern Neill & Li Dang
20254 citations
Entrepreneurial orientation and SME growth: the mediating effect of product, process, and business model innovations
Daniel Komla Gameti & Sussie Morrish
20253 citations
Decoding backers’ pledging decisions with incomplete information in reward-based crowdfunding
KwangWook Gang et al.
20252 citations
Decades of insight: a 25-year bibliometric analysis of the <i>Journal of Research in Marketing and Entrepreneurship</i>
Nasser Alqahtani
20252 citations
Toward a more general theory of marketing ethics
Can Uslay
20251 citations
Entrepreneurial marketing, technology, and transformative change: editorial and introduction to the special issue
Fabian Eggers et al.
20251 citations
Enhancing legitimacy through network attention: a guide for nascent entrepreneurs and start-ups
Tayyab Amjad
20251 citations
The entrepreneurial intention-action gap and psychological capital components: insights from social and commercial entrepreneurs
Mapitso Malaku & Melodi Botha
20251 citations
Effects of household characteristics on low-income family businesses: evidence from India
Saravana Jaikumar et al.
20251 citations
Examining the role of monetary incentives and tie strength in mediating satisfaction and word of mouth in multilevel marketing companies: an entrepreneurial marketing perspective
Sebastián Robledo et al.
20250 citations
Lost in translation or strategic choice? Unmasking English brand names in Black-Nguni-owned FMCG–SMMEs
Lindiwe Nqobile Kunene & Thokozani Patmond Mbhele
20250 citations
Digital marketing capabilities and SME performance: the influence of market orientation and the complementarity effect on customer relationship management capabilities
Joe Hazzam et al.
20250 citations
Relying on what they know: marketing communication tools and female entrepreneurs in developing countries
Bede Akorige Atarah et al.
20250 citations
Female entrepreneurship and entrepreneurial ecosystems
Dana Kakeesh
202432 citations
Mediating effect of absorptive capacity on the relationship between knowledge sharing and entrepreneurial orientation and the moderating role of opportunity recognition
Lahcene Makhloufi et al.
202419 citations

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