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Female entrepreneurship and entrepreneurial ecosystems

Dana Kakeesh

Journal of Research in Marketing and Entrepreneurship2024https://doi.org/10.1108/jrme-09-2023-0158article
AJG 2ABDC B
Weight
0.78

What the paper says

Purpose This study aims to delve into the lived experiences, challenges and visions of women entrepreneurs in Jordan, placing a magnifying glass on those spearheading or co-pioneering start-ups. It aims to understand the myriad factors that influence their entrepreneurial journey, from motivation to the future of their niche. Design/methodology/approach Adopting a qualitative lens, this study is anchored in semi-structured interviews encompassing 20 Jordanian women entrepreneurs. Following this, thematic analysis was deployed to dissect and categorize the garnered insights into ten salient themes. Findings The study reveals that personal experiences and challenges are pivotal in directing these women towards niche markets, aligning with the theory of planned behaviour (TPB). Tools such as digital instruments, customer feedback and innovative strategies like storytelling and augmented reality are integral to their entrepreneurial success, resonating with the resource-based view (RBV). Additionally, challenges like cultural barriers and infrastructural limitations are navigated through adaptive strategies, reflecting the resilience inherent in these entrepreneurs. Networking, mentorship, embracing technological advancements and implementing sustainable practices are highlighted as crucial elements underpinned by the social identity theory (SIT). Originality/value Contrary to the extant body of research, this study provides new insights into the challenges faced by women entrepreneurs in Jordan, highlighting the practical relevance of theories like TPB, RBV and SIT for both policymakers and the start-up community in niche markets.

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https://doi.org/https://doi.org/10.1108/jrme-09-2023-0158

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@article{dana2024,
  title        = {{Female entrepreneurship and entrepreneurial ecosystems}},
  author       = {Dana Kakeesh},
  journal      = {Journal of Research in Marketing and Entrepreneurship},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1108/jrme-09-2023-0158},
}

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Female entrepreneurship and entrepreneurial ecosystems

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Evidence weight

0.78

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact1.00 × 0.4 = 0.40
M · momentum1.00 × 0.15 = 0.15
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.