International Journal of Market Research

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AJG 2ABDC A

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Paper	Year	Citations
How Curvilinear Designs in Retailing Attract and Influence Shoppers Joseph M. Matthes & Brian I. Spaid	2026	0 citations
The Influence of Sentiment and Emotion on Helpful Reviews: Machine Learning Analysis of Emotion Dynamics in Online Reviews Sanghyub John Lee et al.	2026	0 citations
Impact of Economic Cycles on Consumer-Oriented Media Synergy Shameek Sinha	2026	0 citations
Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention Felix Ruf & Matthias Handrich	2026	0 citations
Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders Ignacio Gorostiza Esquerdeiro et al.	2026	0 citations
Diversity or Authenticity? How Black Consumers Perceive Fashion Representation Aurore Bardey et al.	2026	0 citations
Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms Rahul Chawdhary et al.	2026	0 citations
The Identity Informative Power of Activity Facilitating Purchases Matthew Hawkins & Anastasia Thyroff	2026	0 citations
AI to Improve the Qualitative Research Approach: A Methodological Contribution to the AOL Method Yassine Chamsi et al.	2026	0 citations
Developing a Comprehensive Manipulation for the Construct Self-Brand Connection Partha Sarathi Datta & Chris Dubelaar	2026	0 citations
Multi-Dimensional Predictors of Sharing Platform Growth: A Machine Learning Study Yang Bong et al.	2026	0 citations
EveryWhen: An Australian Indigenous Knowledge System and Methodology Maria Raciti et al.	2026	0 citations
When the Blockchain Breaks: Marketing Resilience in the Event of a Cryptocurrency Collapse Judy Ma	2026	0 citations
Market Research in the Age of Generative AI: Opportunities and Challenges Billy Sung et al.	2026	0 citations
Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust Selcen Öztürkcan & Ayşe Aslı Bozdağ	2025	7 citations
The challenge for political personal branding - The democratic leader paradox Anna Shavit & Marcela Konrádová	2025	4 citations
Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison Eric Van Steenburg & Francisco Guzmán	2025	4 citations
Photos requests in surveys: Comparing in-the-moment and conventional approaches Carlos Ochoa & Mélanie Revilla	2025	4 citations
Algorithms of (un)fairness – Is personalized pricing fair game or foul play? Martin Ohlwein & Pascal Bruno	2025	3 citations
An analysis of trends, challenges, and opportunities in retail analytics Juan D. Velásquez	2025	3 citations

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