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Australasian Marketing Journal

SAGE

AJG 1ABDC A
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
The Older, the Warmer: Role of Product Ownership Duration on Product Dispositions
Aiswarya Nair & Alisha Dhal
20260 citations
When AI Agents Take Surveys: Protecting Data Integrity in Business and Marketing Research
Park Thaichon et al.
20260 citations
The Role of Social Media Influencers Attractiveness, Envy and Social Comparisons on Followers’ Prosocial Intentions
Marcela Moraes et al.
20260 citations
From Brands to Celebrities: How Para-Social Brand Interactions Relate to Positive WOM
Quan Tran et al.
20260 citations
Exploring How Young Consumers Construct Identities in Socially Restrictive Societies: Managing Impressions Through Fashion Clothing
Muhammad Abid et al.
20260 citations
Conditional Mediation (CoMe) Models with PLS-SEM: An Update, Review, and Best-Practice Recommendations
Joe F. Hair et al.
20260 citations
Synthetic Scarcity and Its Discontent
Patrick van Esch et al.
20260 citations
It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning
Matthias Anderski et al.
20260 citations
Virtual Social Influencer Scale Development and Validation: An Algorithmic Approach
Patrick van Esch et al.
20260 citations
Emerging Frontiers in Marketing: Exploring the Potential of Novel Data and Methodologies
Songting Dong et al.
20260 citations
From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping
Nhung Trinh et al.
20260 citations
Unleashing Positive Word-of-Mouth Through Brand Social Responsibility
Liem Viet Ngo et al.
20260 citations
Sticky Narratives: How Micro-Influencers Engage and Retain Their Audience Through Storytelling
Shahper Richter et al.
20255 citations
The Exceptions Confirming the Rule: Deviations in the Market Performance of Standalone Mobile Apps
Lara Stocchi et al.
20253 citations
Promotional Strategies for Standalone Apps: A Systematic Review and Research Agenda
Naser Pourazad et al.
20252 citations
Towards a Roadmap for Entrepreneurs’ Career Achievement: The Role of Harmonious Passion, Entrepreneurial Persistence and Time-Based Resources
Doan Duc Minh et al.
20252 citations
DEI and Discrimination in the Marketing Industry: Exploring the Lived Experiences in the Workplace. Evidence From Western Australia
Ashlee Morgan et al.
20252 citations
Buddhist-inspired Societal and Individual Well-being as a New Frontier in Research Priorities
Liem Viet Ngo et al.
20252 citations
Webrooming in the Luxury Market: Role of Consumer Traits, Channel-Related Factors and Shopping Motivations
Rambabu Lavuri & Park Thaichon
20252 citations
Understanding Market Dynamics and Performance of Mobile Apps
Gislayne da Silva Goulart et al.
20252 citations

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