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Journal of Financial Services Marketing

Springer Nature

AJG 1ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Enablers and inhibitors of personalised gamification adoption in m-wallet applications: a behavioural reasoning theory perspective
Anoop George et al.
20261 citations
Going the extra mile for customer satisfaction and loyalty: the consequence of customer service process in the banking industry
Solomon A. Agada et al.
20260 citations
A systematic review of financial self-efficacy: what we have learned and where we can go from here?
Anmol Gulati et al.
20260 citations
Examining anxiety’s role in embracing digital payments: an empirical investigation
L. Vimal Raj & S. Amilan
20260 citations
Digital currency usage intention among existing fintech users: testing the modified UTAUT using hybrid SEM-ANN approach
Sumita Jagdishprasad Shroff et al.
20260 citations
Exploring mobile financial services adoption among Bangladeshi Millennials: role of technology awareness, perceived value, gender, and education level
Nahida Sultana et al.
20260 citations
AI-driven cybersecurity as an enabler of fintech innovation: evidence from Jordanian banks
Khaled Saleh Al-Omoush
20260 citations
Selling sustainability: how ESG marketing overlooks moral complexity
Tuukka Ylä-Anttila
20260 citations
"Beyond the checkout: what shapes the BNPL narrative for young consumers in India?"
Gopinath G & Kirubakaran Jayaprakasam
20260 citations
From reels to returns: the influence of female financial influencers on investment decisions
Prasant Kumar Pandey et al.
20260 citations
A UTAUT2 approach to understand intention to use mobile banking by non-users and intention to continue by users
Concepción Varela-Neira & Ashraf Hilal
20260 citations
Determinants of financial well-being: the roles of family financial socialization, financial literacy, financial inclusion, and propensity to plan
Tang My Sang
20260 citations
Gender-related personality traits and robo-advisor usage intention: the moderating role of gender
Hava Orkut & Daria Plotkina
20260 citations
From threat to transaction: an integrative multi-theory lens of mobile payment adoption during health crisis
Margaret L. Sheng & Abu Amar Fauzi
20260 citations
Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model
Carlos Alberto Espinosa Fernandez et al.
20260 citations
Examining the adoption of financial robo-advisor as a service (FRAaaS) in Saudi Arabia: the mediating role of personal innovativeness
Baneen Aun Aloueywee et al.
20260 citations
Navigating the rise of finfluencers: a multidimensional quality framework for strategic partnerships
Henning Zülch et al.
20260 citations
The financial literacy gap: A Cross-National study on economic Development, digital finance and inclusion
Ece Kozol
20260 citations
Effects of financial consumer protection on brand love and brand advocacy
Matthew Yau Choi Chow & Shirie Pui Shan Ho
202512 citations
Patterns of trust in financial services: critical factors and gender differences
Maryam Sholevar & Reinhard Bachmann
202510 citations

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