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"Beyond the checkout: what shapes the BNPL narrative for young consumers in India?"

Gopinath G & Kirubakaran Jayaprakasam

Journal of Financial Services Marketing2026https://doi.org/10.1057/s41264-026-00351-0article
AJG 1ABDC B
Weight
0.50

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https://doi.org/https://doi.org/10.1057/s41264-026-00351-0

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@article{gopinath2026,
  title        = {{"Beyond the checkout: what shapes the BNPL narrative for young consumers in India?"}},
  author       = {Gopinath G & Kirubakaran Jayaprakasam},
  journal      = {Journal of Financial Services Marketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1057/s41264-026-00351-0},
}

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"Beyond the checkout: what shapes the BNPL narrative for young consumers in India?"

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.