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Journal of Advertising Education

SAGE

Other
AJG 1ABDC C
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Editor’s Letter
Juan Mundel
20260 citations
Contributors
Unknown
20260 citations
Teaching Advertising Ethics
Anna R. McAlister & Aileen T. Torrance
20260 citations
A Decade of Adaptation: Integrating Experiential Learning Theory (ELT) into a Successful Digital Advertising Curriculum
Lee Ahern
20260 citations
Advertising Creativity in the Age of AI: Review of the AEJMC Advertising Division 2025 Teaching Pre-Conference
Juliana Fernandes et al.
20260 citations
Practice With a Purpose: Using Archived Competition Materials to Bridge Theory, Build Confidence, and Promote Media Planning for Social Good
Lisa Farman
20260 citations
The 4C Framework: Integrating AI in Creating and Solving Case Studies
Dasha Kolesnyk & Zeph M. C. van Berlo
20260 citations
Enhancing Student Engagement and Learning Outcomes Through Strategic Use of Guest Speakers in Advertising Education
Mengyan Ma
20254 citations
Exploring Generative AI as Part of the Design and Creative Process
Adam Wagler
20252 citations
Desperately Seeking Advertising Creativity: AI’s Impact
Sabrina Habib
20252 citations
Enhancing Advertising Education Through High-Impact Practices (HIPs): Integrating Extracurricular Competitions for Undergraduate Research and Collaboration
Sungwon Chung
20252 citations
Transformation of the Advertising Industry: Big Data and AI Make a Case for a Revised Advertising Curriculum
Pooja Iyer & Laura F. Bright
20251 citations
Student Perspectives on Generative AI Integration in Advertising Education
H. G. Morgan et al.
20251 citations
Contributors 29:2
Unknown
20250 citations
Editor’s Letter
Juan Mundel
20250 citations
Media Planning and Washington Media Scholars Foundation Case Competition
Unknown
20250 citations
Editor’s Letter
Juan Mundel
20250 citations
AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today’s Realities in Advertising Education
Robin Spring & Shanshan Lou
20250 citations
Contributors
Unknown
20250 citations
Media Planning and Washington Media Scholars Foundation Case Competition
Unknown
20250 citations

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