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Exploring Generative AI as Part of the Design and Creative Process

Adam Wagler

Journal of Advertising Education2025https://doi.org/10.1177/10980482251347510article
AJG 1ABDC C
Weight
0.41

What the paper says

This study explores the incorporation of generative AI (GenAI) within a 300-level advertising design and layout course. Through collaborative learning and hands-on experimentation, students engaged with GenAI across various projects, unveiling the potential to augment ideation and alternative workflows in design. Students emphasized the need to balance GenAI’s impact on originality and strategic creativity. While recognizing GenAI’s transformative power, students expressed concerns about its implications for careers and the integrity of creative output. Findings suggest curriculum adopting GenAI that students must understand GenAI, begin with a focus on process instead of final design, and make time for discussion and reflection. Collectively this builds confidence leading to creative uses of the technology.

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https://doi.org/https://doi.org/10.1177/10980482251347510

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@article{adam2025,
  title        = {{Exploring Generative AI as Part of the Design and Creative Process}},
  author       = {Adam Wagler},
  journal      = {Journal of Advertising Education},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/10980482251347510},
}

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Exploring Generative AI as Part of the Design and Creative Process

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.