Sport Marketing Quarterly

FiT Publishing

AJG 1ABDC B

Recent paperssorted by most recent

Paper	Year	Citations
When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design Yang Xu et al.	2026	0 citations
Corrigendum to “Omni-Channels: A New Paradigm to Understanding Purchase Decisions in the Sporting Goods Domain” Unknown	2026	0 citations
Boundary Conditions to Sponsorship Exchange: Heterogeneity in Formula One Team-Sponsor Dyads Joe Cobbs & R. V. Jensen	2026	0 citations
Examining Managerial Decision-Making in a Time of Uncertainty: A Longitudinal Investigation of Pandemic Effects Jonathan A. Jensen et al.	2026	0 citations
From Innovation to Action: How Esports Fans Convert Innovativeness into Merchandise Consumption Fong-jia Wang & Choi Siu Ming	2026	0 citations
Between Passion and Prediction: AI, Identity, and Fan Engagement Among Generation Z Football Supporters Süleyman Rebge & Raziye Nevzat	2026	0 citations
The Emerging Social Media Water Cooler? Motivations for Reddit Use in a Niche League Jan Boehmer & Brendan O’Hallarn	2026	0 citations
Making an Impression: An Eye-Tracking Investigation of Jersey Sponsorships in Major League Baseball Kelsey Slater & Savannah Green	2026	0 citations
Sport Fans’ Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification Vinu Selvaratnam et al.	2026	0 citations
Assessing the Effectiveness of a Responsible Sports Betting Public Service Announcement (PSA): The Role of Message Processing and Audience Characteristics Brandon Mastromartino & Michael L. Naraine	2026	0 citations
Developing and Validating a Multidimensional Attitudes Toward Sport Sponsorship Scale Zachary C. T. Evans & Terry Eddy	2026	0 citations
The Social Identity Buffer: How Cognitive, Affective, and Evaluative Ties Sustain Fan Commitment and Loyalty Amidst Club Controversies Tomaž Čater et al.	2026	0 citations
Bio at First Sight: Investigating the Role of Biography as an Element of an Athlete's Social Media Brand Nataliya Bredikhina & Heather Kennedy	2026	0 citations
Exploring Greenwashing in Sport: A Scoping Review Jessica R. Murfree & Natasha T. Brison	2025	3 citations
Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market Bo Cheng et al.	2025	2 citations
Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Weil-Being: Symmetric and Asymmetric Modeling Approaches Weisheng Chiu et al.	2025	2 citations
What do Ticket Prices Reveal about the Growth in Women's Sport? The Case of NCAA Division I Women's College Basketball Nels Popp et al.	2025	2 citations
Measuring the Perceived Social Impact of Sport Organizations' CSR: A Longitudinal Study of the Public Benefits on Social Media Yoseph Mamo	2025	1 citations
Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition Derek Walton	2025	1 citations
A Failed Relationship or a Great Opportunity: Professional Runners' Experience with Sponsorships Austin C. Bogina et al.	2025	1 citations

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