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Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

Bo Cheng et al.

Sport Marketing Quarterly2025https://doi.org/10.32731/smq.341.032025.05article
AJG 1ABDC B
Weight
0.41

What the paper says

Despite the popular investigation of brand equity in team sport and domestic markets, few studies have provided insight into sport brand equity at a league level and in international markets. This paper is dedicated to the development and empirical validation of a brand equity measurement scale tailored for the Premier League in the Chinese market. A multidimensional measurement model for the leagues brand equity was conceptualized. Using two sample sets from Chinese consumers of the league, the proposed measurement scale was tested by exploratory factor analysis and confirmatory factor analysis. As a result, a sound measurement scale comprising four brand equity dimensions, underpinning by 24 items, was proposed. This paper extends existing knowledge by presenting empirical support for the measurement model for brand equity of the Premier League in the Chinese market.

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https://doi.org/https://doi.org/10.32731/smq.341.032025.05

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@article{bo2025,
  title        = {{Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market}},
  author       = {Bo Cheng et al.},
  journal      = {Sport Marketing Quarterly},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.32731/smq.341.032025.05},
}

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Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.