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Marketing Education Review

Taylor & Francis

Other
AJG 1ABDC C
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Virtual reality in marketing education: Experiences, challenges, and the development of the 3e framework for presentation skills training
Ilia Gugenishvili et al.
20260 citations
A Longitudinal Thematic Analysis of Technology Integration in Marketing
Vimukthi Jayawardene et al.
20260 citations
gamified digital storytelling in marketing education: evidence from vietnam on engagement and skill development
Nguyen Minh Huy Duong et al.
20260 citations
Bridging analytics and narrative: A pedagogical framework for data storytelling in marketing education
Tracy H. Kizer
20260 citations
Reluctant to Ask a Human-ish Chatbot? When Anthropomorphic Cues Help and When They Backfire
Yongwoog Andrew Jeon et al.
20260 citations
ACADEMIC STRATEGIES FOR USING ARTIFICIAL INTELLIGENCE IN STRATEGIC COMMUNICATION AND DIGITAL MARKETING EDUCATION: CURRENT AND FUTURE DIRECTIONS
Ghada Seif
20260 citations
JUDGING A BOOK WITHOUT A COVER: AN EXPLORATORY CONCEPTUAL EVALUATION OF NotebookLM AS A TEXTBOOK ALTERNATIVE USING ESTABLISHED TEXTBOOK ADOPTION CRITERIA
Michael Ryan Jenkins & Faiyaz Hussain
20260 citations
The state of online marketing simulations: A 25-year systematic review and future research agenda
Laura Pricer et al.
20260 citations
Teaching with AI in marketing education: The LEO framework as a pedagogical guide
Matthew Vollrath & Salvador G. Villegas
20260 citations
Seeing is Believing: The Effect of Data Visualization Tools on Student Confidence and Achievement in Marketing Courses
Mert Tokman et al.
20260 citations
Evolution of Research on International Student Satisfaction and Loyalty from 1961 to 2024: A Bibliometric Analysis
Anh-Nguyet Luong et al.
20260 citations
From Cheat Sheets to Peer Teaching: A Longitudinal Investigation of the Sequential Activation Model in Marketing Education
Heejung Park
20260 citations
Walking the talk: why online teaching presence matters more for marketers
Deborah M. Gray
20260 citations
EXPLORING PERCEPTIONS OF AI IN THE MARKETING CLASSROOM: A STIMULI-ORGANISM-RESPONSE FRAMEWORK
Alec N. Slepchuk & Joby John
20257 citations
bridging ai skills gaps in marketing education: prompt engineering as a key competency
Mohammad Saleh Torkestani et al.
20255 citations
Influencer Marketing Education: Integrating Influencer Marketplaces and Principles into the Digital Marketing Curriculum
Scott W. Cowley
20255 citations
MARKETING STUDENTS’ PERCEPTIONS TOWARDS ChatGPT: AN AI-ASSISTED THEMATIC ANALYSIS
Sunil Hazari
20255 citations
AI Meets Brainstorming: Enhancing Creativity and Collaboration in Marketing Education
Priyanka Singh & Lei Huang
20254 citations
INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING
Michael Rodríguez & Kevin J. Trainor
20252 citations
Investigating the effects of generative Artificial Intelligence on student satisfaction and self-efficacy
Todd C. Haderlie et al.
20252 citations

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