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EXPLORING PERCEPTIONS OF AI IN THE MARKETING CLASSROOM: A STIMULI-ORGANISM-RESPONSE FRAMEWORK

Alec N. Slepchuk & Joby John

Marketing Education Review2025https://doi.org/10.1080/10528008.2025.2478869article
AJG 1ABDC C
Weight
0.52

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https://doi.org/https://doi.org/10.1080/10528008.2025.2478869

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@article{alec2025,
  title        = {{EXPLORING PERCEPTIONS OF AI IN THE MARKETING CLASSROOM: A STIMULI-ORGANISM-RESPONSE FRAMEWORK}},
  author       = {Alec N. Slepchuk & Joby John},
  journal      = {Marketing Education Review},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10528008.2025.2478869},
}

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EXPLORING PERCEPTIONS OF AI IN THE MARKETING CLASSROOM: A STIMULI-ORGANISM-RESPONSE FRAMEWORK

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Evidence weight

0.52

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.47 × 0.4 = 0.19
M · momentum0.68 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.