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Indian Journal of Marketing

Associated Management Consultants Private Limited

Marketing
ABDC C
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Deciphering Pico-Solar Product Adoption : A Random Forest Approach
Kimaya Nahar & Madhura Ranade
20261 citations
Consumer Perceptions of Green Supply Chain Management and Electric Vehicles Purchasing Intentions : A Roadmap to Achieving Sustainable Goals
Mannat Singh & Rekha Dahiya
20260 citations
FOMO at the Vineyard : A Microstudy of Wine Tourists’ Revisit Intentions Based on Digital Triggers
Sabari Shankar Ravichandran
20260 citations
The Mediating Role of Generative AI in Transformative Marketing for Sustainable Development
Dhiresh Kulshrestha et al.
20260 citations
Transforming Green HRM Research for Environmental Sustainability : A Comprehensive Analysis of Theoretical Underpinnings and Nomological Network in the Service Sector
Aman Maheshwari et al.
20260 citations
A Multi-Criteria Decision Analysis of Sustainability-Driven Marketing Strategies for Electric Vehicle Adoption in Emerging Markets
Prasoon Banerjee et al.
20260 citations
Unpacking User Satisfaction in OTT Platforms : The Mediating Role of User Engagement
Shaik Mahaboob Basha & C. Viswanatha Reddy
20260 citations
Flash Sales and FOMO : Evidence from Gadget Impulse Buying
Shraddha Agrawal et al.
20260 citations
EDITORIAL NOTE
Nirmalya Bandyopadhyay & Priyanka Gilani
20260 citations
Mapping Trends and Future Directions in Consumer Engagement and Loyalty : A Comprehensive Bibliometric and Thematic Analysis
Prerna Arora et al.
20255 citations
Understanding Consumer Behavior Through AI-Powered Recommender Systems : A Systematic Review and Bibliometric Perspective
A.G.M.S Kumari & Vishal Kumar Laheri
20254 citations
Factors Influencing Green Product Purchase Intention : A Structural Equation Modeling Approach Utilizing PEST Framework
Amit Dahiya et al.
20254 citations
Consumers’ Organic Food Purchase Behavior in Bangladesh : An Extended Theory of Planned Behavior Approach
Shamima Easmin Shanta et al.
20254 citations
Consumer Perceived Value and Decision Outcome in Multi-Channel Retail : A Systematic Literature Review
Dinesh Sharma & Tapan Kumar Panda
20254 citations
The Diffusion of Predictive Analytics for Innovative Interactive Marketing Strategy in International E-Fashion Commerce
Mostafa Mohamad et al.
20253 citations
Factors Influencing Behavioral Intentions of Senior Citizens in Adopting Mobile Financial Services
Anantha Lakshmi M. & Avil Saldanha
20253 citations
A Meta-Analytical Approach to Cognize the Pooled Effect of Customer Relationship Management on Firm Performance
Subhasish Das et al.
20253 citations
Customer's Transition from Conventional Brand Advocacy to Online Brand Advocacy: A Comprehensive Review
Sabeena Yousuf & Saiyed Wajid Ali
20252 citations
Sentiment Analysis : Using Different Models for Monitoring and Analyzing Customer Reviews
Chandra Prakash Gupta & V. V. Ravi Kumar
20252 citations
From Farms to Tourism : Two Decades of Agritourism Trends – A Bibliometric Analysis
Girish Mude & Shantanu Saha
20252 citations

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