Journal of Marketing Education

SAGE

AJG 2ABDC B

Recent paperssorted by most recent

Paper	Year	Citations
A Cohort Analysis of Marketing Scholarship Charles S. Gulas et al.	2026	0 citations
Beginning a New Year Victoria L. Crittenden	2026	0 citations
Facilitating Generative AI Literacy in the Face of Evolving Technology: Interventions in Marketing Classrooms Stefanie Beninger et al.	2025	7 citations
Generative AI in the Learning Process: Threat or Tool? Understanding the Role of Self-Esteem and Academic Anxiety in Shaping Student Motivations Giulia Pavone	2025	5 citations
A Competency-Based Curriculum Content Design for Complex B2B Sales in Higher Education Institutions Silvio Cardinali et al.	2025	3 citations
Fighting Fake News: Building Cognitive Resistance and Mental Antibodies Through a Digital Media Literacy Inoculation Intervention Jennifer Zarzosa & Cecilia Ruvalcaba	2025	3 citations
You Do It, AI Does It, You Compare and Reflect: Exploring Reflective Learning With Generative AI in Principles of Marketing Anas Al‐Fattal	2025	3 citations
Re-Imagining Marketing Education for Career Readiness in the GenAI Era Michael Mehmet et al.	2025	2 citations
Artificial Intelligence and the Future of Marketing Education Bodo B. Schlegelmilch & Adam J. Mills	2025	1 citations
Normative Influence on the Adoption of Generative Artificial Intelligence in Higher Education Meghan Pierce & Pingjun Jiang	2025	1 citations
The Current State of Marketing Doctoral Programs: Trends, Challenges, and Opportunities O. C. Ferrell et al.	2025	0 citations
Early Exposure to Sales Careers: An Exploratory Study of Junior High Student Perceptions of Sales and Willingness to Consider a Sales Career Blake Nielson et al.	2025	0 citations
Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education Chiharu Ishida et al.	2025	0 citations
Developing Market Insights, Ethnographic Research Skills, and Compassion Through Field Studies in Impoverished Markets Sujit Raghunathrao Jagadale	2025	0 citations
The Importance of Applying Theory to Practice: A Review of Current Case Study Utilization in Sustainability Curriculum Antje Graul & E. Deanne Brocato	2025	0 citations
Wisdom From Great Marketing Educational Scholars Victoria L. Crittenden	2025	0 citations
Transforming Marketing Creative Capacities: The Role of Artificial Intelligence in Minimizing Creative Constraints E. Deanne Brocato & Cassandra Davis	2025	0 citations
Rethinking Sales Education: Aligning Curriculum With the Evolving Sales Landscape and Student Expectations Christine Lai-Bennejean & Andrea L. Dixon	2025	0 citations
Keeping Pace? Victoria L. Crittenden	2025	0 citations
Understanding Sense of Belonging Among Undergraduate Marketing Majors Mohammad Sakif Amin et al.	2025	0 citations

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