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International Journal of Advertising

Taylor & Francis

AJG 2ABDC A
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Advertising’s movement to the connection era: a new paradigm for understanding connections among brands, people, content, and technology
Jooyoung Kim
20261 citations
Evolution, challenges, and opportunities of AI-generated advertising
Tae Hyun Baek et al.
20260 citations
Do emotional descriptions outperform informational ones? The role of message length in online property rental listings
Jeonghwa Seo et al.
20260 citations
Brand purpose recall and insight-triggering advertising: the influence of individual reward responsiveness
Alessandro Feri et al.
20260 citations
Watching or distracted? Observing multitasking behavior during streaming and TV viewing in the age of multiscreening
Luis Noschang
20260 citations
The need for more research on public policy issues related to the use of artificial intelligence in advertising
Charles R. Taylor
20260 citations
The ‘greenfluencer’ effect on consumers’ sustainable behavioral intentions through the lens of the Information Adoption Model
Freya De Keyzer et al.
20260 citations
The influence of green ads beyond brand outcomes: environmental optimism, environmental knowledge, and support for green ad regulations
Ariadne Neureiter et al.
20260 citations
Shape-based assets are strongest: benchmarking distinctive brand asset performance across industries
Peilin Phua et al.
20260 citations
Drivers of sponsored fashion haul viewers’ purchase intentions: a mixed-methods study of post characteristics, social media influencer characteristics, and haul viewers’ attributes
Luisa Mahn et al.
20260 citations
The carousel effect: leveraging sideways swiping for enhanced ad effectiveness in social media
Stefan Rohrbach et al.
20260 citations
Diversity and inclusion in advertising: a non-Western perspective
Martin Eisend et al.
20260 citations
AI as a creator or a helper: how disclosure and source credibility shape public perception of political advertising messaging
Shahariar Khan Nobel et al.
20260 citations
Effective advertising through language adaptation: tailoring ads to diverse purchasing contexts
Baris Depecik et al.
20260 citations
Beyond the clear skin ideal: how a model’s facial skin appearance influences consumer attention to cosmetic advertising and brand attitude
Jean Pfiffelmann
20260 citations
Development of inclusive advertising toward bereaved families
Elizabeth A. Minton et al.
20260 citations
Depicting more or less action? How motion density influences user responses in social media marketing
Fabienne Bünzli et al.
20260 citations
Progressive or regressive? Refining brand activism with a consumer-centric perspective by integrating cultural tightness-looseness and political ideology
Hui Shi et al.
20260 citations
Ethics in influencer marketing: a review, synthesis and research directions
Devanshi Mehra et al.
20260 citations
Beyond ‘ I fancy you ’: measuring trans-parasocial relationships in influencer advertising
Chen Lou et al.
20260 citations

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